Sarah Dabbah
On Monday, March 31, SBH welcomed Jewish Communal Fund (JCF) and UJA-Federation of NY to its Kings Highway headquarters to celebrate a major milestone for the community: the official launch of the Jewish Communal Fund Digital Food Pantry Program. For decades, SBH’s Sarah Sutton a”h Food Pantry has been a resource for so many individuals and families. Visitors can visit the pantry and select the groceries they need, fitting their visits between carpool and work.
Now, thanks to a generous grant by JCF, the Sarah Sutton a”h Food Pantry just got the “Fresh Direct” treatment with the implementation of a digital system. “You can now order online and you can arrange a pick-up time that’s convenient for you and your family,” said Rachel Schnoll, CEO of JCF. Only instead of paying with cash, “the system uses points instead of dollars,” added Vicki Compter, Vice President of Capital Gifts and Special Initiatives at UJA, at the launch.
Providing Clients Dignity and Choices
“Healthier foods ‘cost’ less points than less-healthier options, incentivizing clients to make better choices,” she said. “The whole goal of this pantry is to give people dignity, to help with health outcomes and to give people choices.”
JCF is generously funding the first three years of the grant, powering the digital pantry system, while UJA has committed to funding years four and five. “We’re stronger together because we’re able to fund so many programs and services through the support of these partners,” said SBH CEO Nathan Krasnovsky. “We’ve proudly offered our clients the most dignified experiences through our other divisions, and now through this new digital panty, we can do the same with our Food Division,” added SBH former president and former JCF board member Lee M. Cohen. “Now there’s no need to wait on line and let the anxiety creep in, as clients can place their orders in advance on their own and pick up a box of groceries discreetly.”
Partnership at Its Best
Ray Chalmé, JCF trustee and board member of the UJA, spoke about the natural synergy between the three organizations – UJA, JCF and SBH. “It’s wonderful to see a partnership that works and continues to work.” Donors have allocated over $11 million in grants to our community institutions through JCF, along with an additional $2.5 allocated by their advisory board for special gifts and projects.
The Sarah Sutton a”h Food Pantry runs through a few different forms of support. In addition to our generous community donors, bakers, and volunteers, our partners at the Met Council, the Food Bank of New York City and City Harvest help keep shelves stocked. JCF’s support will allow SBH to modernize the way food is distributed, modernizing the entire process.
Trained staff and volunteers at the pantry have been helping clients acclimate to the new system, which many adapted to pretty quickly. “I see the difference this is making first-hand,” said SBH Vice President Michele Levy. “One of our senior clients now places his orders on the phone!” Michele also spoke about a client who has been raving about the digital system. “She’s a single mom who would rush here between carpool and work and run into the pantry and quickly decide what her family would like to eat,” said Michele. “Now with the digital pantry, she can place her order in the comfort of her home at her own pace and plan out her week – the stress is gone!” “Through this grant, SBH will continue serving the community with the heart and soul it always has, only now the process of obtaining food will be further simplified,” said SBH President David J. Beyda. “Our model is to provide hundreds of different programs and services under one roof and now we can ensure our clients have a seamless, stress-free experience when feeding their families.”