Jenna Ashkenazi
When thinking about the brand Anna Augusta, people might think this bridal brand is like all the others, that may create beautiful dresses, but do not really care about their customers. Anna Augusta is different. Each customer is valued, no one is treated less than anyone else. That is to be expected with the one-on-one appointments with Anna herself (where she creates custom gowns to perfectly accentuate each bride). But customers who do not choose a one-on-one appointment can also see how much the staff at Anna August cares by looking at Anna Agusta’s store BUY GOWN.
BUY GOWN Offers Options
At BUY GOWN, customers have a chance to see the kinds of dresses Anna offers without needing the one-on-one appointment. Customers can see a select number of evening gowns, all custom made and couture. BUY GOWN offers evening gowns for many different occasions, available for purchase or rental. Speaking to Kamila, the sales manager at BUY GOWN, it’s easy to see how unique the store is, which is why so many people chose Anna Augusta and BUY GOWN.
“For us, it’s never just about the gown,” Kamila says. “It’s about trust, connection, and making sure every client feels beautiful and supported. When someone leaves happy and confident, that’s our greatest success.” That mindset is what makes BUY GOWN and the Anna Augusta brand stand out in the NYC market. “Our flexible business model is built around people. We don’t just sell gowns – we build long-term, family-like relationships with our clients, always aiming to make them feel cared for and satisfied,” Kamila stated.
Two Great Choices
Other than the trust that is built between the staff and clients, the store has unique features that make customers turn to BUY GOWN when looking for a gown for an event. Customers can choose to rent a gown from the store, instead of buying it. In fact, about 80 percent of customers rent their gowns at BUY GOWN, rather than buy them. Renting gives the customer the ability to wear a showstopping gown once, for a fraction of the price, and not have to worry about long term storage. For those who purchase gowns, there is more room to customize the gown to their liking, and they can wear it as many times as they’d like.