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One on One with  Rivka Tawachi

ELLEN GELLER KAMARAS  

“My mom was my inspiration for Elegant Cookies NY. She is insanely talented and was always baking when we were growing up. She took many Wilton courses and encouraged us to help and bake from a young age. She literally gave me all her baking tools when I started out.”    ~~ Rivka ~~ 

Rivka Tawachi is the founder of Elegant Cookies NY, which she grew into a successful custom bakery niche, reaching corporate America.  Her custom cakes and cookies are dairy, nut, and sesame-free and are shipped worldwide.  

Rivka was born in Long Branch, NJ, to Rabbi Shlomo Shoub, of Iranian descent and Blimie Aboud, of Syrian descent, from NJ. Blimie’s parents lived in the Lower East Side and were close with Rav Moshe Feinstein, zt”l 

In 1978, when he was 16, Rabbi Shoub came to the U.S. from Iran, to study at Ner Israel Rabbinical College in Baltimore. NIRC’s Rabbi Neuberger’s goal was to bring Persian students to learn in the U.S. and for them to return to Iran to teach Torah. With the outbreak of the Iranian Revolution in 1979, most of the boys stayed in America.  

Rivka is number seven of eleven children. She said, “Although our minhagim were primarily Persian, we grew up with one foot in each world. My mom’s Syrian roots had a strong impact on us, expressed in customs and food. We also visited my mother’s family in Deal often. It was the best of both worlds.” 

Rabbi Shoub moved his family from NJ to Great Neck, Long Island, when Rivka was two.  He joined a kehilla there and eventually opened his own Persian Synagogue,      Congregation Shira Chadasha, which is now Congregation Shaare Yashar. Rivka is very proud that the shul is thriving. 

Rivka’s  mother described her as an energetic and social child.  History was her favorite subject.  “We were all lively kids and are still close, even though we live all over. It was chaotic but I loved it.” 

Rivka studied at BBY, Bnos Beis Yaakov, in Far Rockaway for elementary school and Ateret Torah in Brooklyn for high school. 

She and her siblings were very involved with their father’s shul.  “My mom ran all the events, and we helped her both in and out of the kitchen. She was always baking and cooking.  We were raised to do hesed, to always do things for others, and that shaped who we became.  

Myparents taught us that people don’t have to know about the good you do.  I have seen my parents being there for people in the most beautiful way. We only found out the extent my parents were there for others when we were older.” 

 

Rivka’s Spark 

Rivka possesses tremendous positive energy, warmth, and drive. She describes herself as creative, energetic, assertive, and dramatic. She enjoys challenging herself. 

Rivka is also very spiritual and has a strong belief in Hashem, saying that if Hashem decides you will be successful, you will be. She believes in determination and hard work and not giving up. “Figure out what went wrong and fix it. You can’t receive Hashem’s blessing if you don’t try and put yourself out there.” 

 

Work and Marriage 

Rivka’s first job out of high school was as a hairdresser. She then landed a job as an office manager for a cardiology practice and loved the fast-paced environment and the chaos.  Surely, Rivka saw to it that the office ran smoothly and charmed the patients as well. 

Soon after graduating high school, Rivka was introduced to Chaim Tawachi, one year her senior. Chaim, of Syrian descent, from Brooklyn, was introduced to Rivka by his aunt, who made several successful matches for both families. 

Rivka and Chaim clicked right away.  “We are both straight shooters and have similar backgrounds and values.  We both love coffee and having a good time.  On our first date, Chaim asked me if I like coffee and before I knew it, we were leaving the restaurant and were on our way to a café.”  

Chaim learned in yeshiva in the beginning of their marriage. He then started work in the consumer electronics industry as his family grew. 

The couple live in Midwood and have three children, two daughters aged nine and six, and a three-and-a-half-year-old son.  Their daughters attend Bet Yaakov Orot Sarah and their son will be entering Yeshivat Mekor Haim this fall.  

Community is very important to Rivka.  She learned from her parents how essential it is to take care of each other and our community members.  The couple’s children are in community schools, they pray at a community shul, Derech Efrat, and Rivka cooks for community families in need. 

 

Elegant Cookies NY Is Born 

While working as an office manager, Rivka helped a friend bake a cake for her son’s upsherin.  “I said, ‘let’s do it together.’ It was an adorable race car cake.  My neighbor came over and said, ‘you must start a business’ and it snowballed from there.” 

Her mother’s talent for baking inspired Rivka. Every party her mother organized was a family affair and each child had their assignment, “as long as we did our dishes, the kitchen was ours.”  

The Elegant Cookies brand is “tasting as good as it looks.” Rivka adds, “I love to watch someone eat something so pretty that it brings a smile to their face.” 

“Sometimes cakes look gorgeous, but you can taste the Crisco and you are left with an unpleasant coating in your mouth,” Rivka says. She will tell a customer when an idea      won’t work and she will not sell anything that does not taste good. 

 Rivka chose to make her products free of both nuts and sesame.  As a child, Rivka had a friend with many allergies, and it was always challenging when she came over. “I wanted to create something inclusive for people with allergies.” 

When Rivka first started her business, she mostly baked custom desserts for community parties.  When she launched her website, she found that it was ranking well in Google search results. Their baby cookie gift set was one of five top Google searches for kosher baby cookies. 

 

Elegant Cookies Takes Off 

Elegant Cookies now works with large enterprises for their corporate events and gifting, product launch parties, and customize DIY cookie kits for team building exercises.  

“We worked closely with the Nike Jordan team to create a cake for a new release and Cocoa Bombs for a new line of moisturizers for Laneige. We did events for LinkedIn, Microsoft, and J & J.” 

Rivka learned that the customer base for her products is not limited to caterers and community parties. Any business could have a need for niche products, which means every company is a potential customer. “I’m excited about continuing to explore that,” Rivka says. 

During the pandemic, Elegant Cookies sold many DIY cookie kits to moms with children at home and to corporations for Zoom group activities.  

“We don’t usually advertise; our business comes from word of mouth. We have a great marketing manager who is taking our business to new levels with social media.”  

 

Passions and Balance 

Rivka’s greatest personal passion is her family.  Professionally, she loves a challenge and is on fire about growing her business, trying out new products/techniques, and keeping up with the latest trends. Rivka is proud that she was able to grow beyond running a community business and can now bring her products to corporate America.   

Rivka maintains a healthy work-family balance but does not take all the credit. “Without Chaim, I wouldn’t have my business.  He takes the children when I host business parties and brings professionalism and knowledge to Elegant Cookies.  He taught me about sales and handles the administrative end.”   

Rivka expressed hakarat hatov for the help she receives from her parents and her in-laws. 

And Rivka makes sure to keep her children in the loop regarding what’s happening with her business and what is coming up with her future work schedule. 

Rivka’s kids know about her busy work periods, near Rosh Hashanah, Hanukah, Purim, and Shavuot. 

“I always try to make an extra dessert for them, so they know that I am thinking of them. They are my biggest supporters. My kids tell people their mommy has a bakery and makes yummy desserts. I send in cookies or cupcakes when they have a school event.” 

After each busy season, Rivka takes time off to spend with her family. 

Rivka and Chaim are on the same page regarding parenting. They are focused on raising good, independent children with Torah values and a strong work ethic. 

The children are their priority: Sundays are usually reserved for the kids exclusively. 

To unwind, Rivka loves reading a good book, traveling, and taking road trips with her family.She cherishes spending time with her siblings when they are in town.  

 

What’s Next 

At the right time, Rivka’s plan is to open a bakery, offer baking classes, and acquire an event space.  

You can connect to Rivka by phone, 516-423-2711, text, WhatsApp, Instagram @elegantcookiesny and email, Elegantcookiesny@gmail.com. 

Once Upon a Thyme – One Pan Chicken and Garlic Orzo with Cherry Tomatoes

Adina Yaakov 

This One pan chicken and garlic orzo with cherry tomatoes is just the recipe you are looking for this summer. One pot means less time in the kitchen, less clean up, and more time to spend outdoors. The sauce is made from squashing cherry tomatoes, releasing its juices, which the orzo absorbs along with coconut milk. This results in a creamy pasta with rich flavors of garlic and aromatic basil which will have you believe you are in a restaurant in the heart of Italy. Bon Appetit! 

 

2 cups raw spinach  

1 lb chicken strips 

2 tbsp canola oil  

2 onions, sliced thin 

8 garlic cloves, minced 

1 can light coconut milk 

4 tbsp tomato paste 

1 ½ cups chicken or vegetable stock  

1 pint cherry tomatoes, halved  

1 cup fresh basil leaves, chopped 

1 box orzo 

1tbsp Salt  

¼ tsp pepper  

 

 

  1. In a wide lipped skillet; sauté onions in oil on medium heat until golden. 
  1. Sprinkle chicken strips with  salt and pepper and add to the skillet. Cook until opaque, about 6-7 minutes.  
  1. Add tomatoes to the skillet with half the minced garlic and stir on a low flame. Smash the cherry tomatoes against the pan with the back of a spoon after a couple of minutes. 
  1.  Add tomato paste, stock and remaining garlic to the skillet and mix to dissolve tomato paste. Add orzo, basil, salt, pepper and continuously stir over a low flame for 5 minutes. Add spinach and coconut milk and continue to stir until orzo is cooked, about 5-10 minutes.  
  1. Orzo should be al dente. If orzo needs more cooking time & liquids are running low, add ½ cup chicken stock at time and continue to stir.  
  1. Serve warm and enjoy.

The Case – A Broken Heart

Debbie and Alex were dating for months until the big day finally came, and the two were engaged to be married.  After a joyous engagement party, the preparations for the wedding began. Debbie’s parents put a $5,000 down payment on a hall, and prepaid the florist $2,000. Other expenses included $2,000 to reserve a photographer, and $1,000 for invitations. Thereafter, the parents met to finalize the day-to-day finances of the couple, and unfortunately, the conversation resulted in a heated argument.  Alex’s parents claimed that they were told by the matchmaker that the bride’s parents were willing to contribute to the financial support of the couple for at least the first few years of marriage. Debbie’s parents responded that no such agreement was made.  For the next few days the couple’s parents tried to negotiate the matter, but to no avail. Eventually, Alex’s parents called off the engagement, and Debbie was nothing less than devastated by the news.  Debbie’s parents summoned Alex’s parents to Bet Din claiming to collect a total of $22,000. The list of expenses included a rental fee of $2,000 for the hall of the engagement party, the money spent on the wedding preparations, which amounted to at least the sum of $10,000, and $10,000 in monetary compensation for their daughter’s disgrace caused by the broken engagement.  Alex’s parents refused to pay the $22,000 claim, on the grounds that they only agreed to the engagement based on Debbie’s parent’s willingness to provide financial assistance. They added that, in any event, they should not be held fully responsible for the unfortunate turn of events, as Debbie’s parents are also responsible for the break-up. Furthermore, their son Alex was as well emotionally pained from the break-up, and although they sympathize with Debbie’s shame, their son is suffering as well.  

How should the Bet Din rule, and why?   

 

Torah Law 

According to the ruling of the Shulhan Aruch, one who terminates an engagement to be married, is generally liable for all expenditures incurred in preparation of the wedding. Although several halachic authorities exempt the cancelling party from responsibility, nevertheless, in instances in which a bride and groom are of Sephardic origin, a Bet Din will exact payment in accordance with the ruling of the Shulhan Aruch. The rationale behind this ruling is that after a couple is engaged to be married, it is considered accepted practice to voluntarily prepare for the wedding. Hence, it is viewed from a legal standpoint as if the cancelling party already gave consent or even explicit instruction for all standard expenditures. Upon terminating the engagement to be married; after giving such consent to the expenses, one is liable for the loss sustained to the other party. 

Needless to say, in the event one of the couple conceals information in order to facilitate the engagement, such as failing to disclose a medical defect or the like, the terminating party on account of such claims is absolved of all liability. 

According to Torah law, it is a husband’s requirement to assume the responsibility of support of his spouse.  Hence, unless stipulated prior to the engagement that the groom anticipates monetary support from the bride’s father for their daily expenses, the groom is to bear the burden of support.  In the event the groom terminates an engagement due to a lack of a financial commitment from the bride’s father, and no clear contractual obligation exists, the groom is to be held liable for all expenditures incurred in the interim. 

Nearly all terminated engagements are the result of a mutual decision of both the families involved. This is so, since once the fighting commences, unnecessary words are exchanged causing damage and insult to all parties involved. Although presently both parties may be unwilling to go forward with the wedding, a Bet Din will probe into the specifics of the situation to determine who triggered off the dispute and ultimately caused the termination of the upcoming marriage.  The party who unlawfully initiated the quarrel is liable for the expenses sustained until the breakup. 

By rule of the Shulhan Aruch, one who causes embarrassment and anguish to another is liable to pay for the damage he inflicted. The anguish is compounded if one’s reputation is harmed, and the regard and confidence in which a person is held decreases. Leading halachic authorities throughout Jewish history were most definitely sensitive to these modes of damage, as elaborate rulings dating back to the era of the Mishnah impose liability on an offender.  Nevertheless, various restrictions apply before determining liability. By rule of the Mishnah, only if an offender intentionally defames another, is he required to provide compensation. Commonly, after an engagement is terminated, the victim of the unfortunate turn of events suffers a degree of embarrassment.  In such instances it is questionable whether one is liable for damages. On the one hand, the terminating of the engagement was done intentionally, and for the benefit of the offender, yet on the other hand there was no malicious intent to inflict pain. Since both views have halachic credibility, a Bet Din is likely to formulate a compromise and request of the victim to pardon the offender in exchange for satisfactory monetary compensation.

   

VERDICT:  Make Amends 

The Bet Din submitted a decision to obligate Alex to pay a sum of $16,000 in compensation for Debbie’s claims. As mentioned in Torah law, since Alex did not clearly stipulate prior to his engagement that he anticipated financial assistance from Debbie’s father, he is liable for the wedding expenses after terminating the engagement. After contacting the matchmaker, it became evident that Debbie’s father never committed to two years of support and was somewhat reluctant when the proposition was suggested.  Furthermore, the parties attempted to negotiate an agreement in which Debbie’s father offered a modest monthly sum, however Alex rejected the offer as the funds were insufficient. Without a clear financial commitment from Debbie’s father prior to the engagement, Alex may not demand thereafter a specific amount towards financial support. Alex triggered off the dispute and ultimately caused the termination of the upcoming marriage, making him liable for the $12,000 wasted on wedding expenses. (The sum of $12,000 is subject to reduction, in the event the caterer or service suppliers are willing to return a percentage of their deposits.) In addition, the Bet Din awarded Debbie $4000 as compensation for the anguish of her embarrassment, contingent on her pardoning Alex for the pain she suffered. As mentioned in Torah law, some halachic authorities exempt Alex from payment for the embarrassment he caused Debbie, since he did not intentionally or maliciously offend her. Nevertheless, there is halachic credibility for Debbie’s claim, and a compromise was formulated enabling Debbie to forgive her grievances. Alex’s claim that he was also suffering was rejected, since he was the initial cause of the breakup. Hence a total of $16,000 is to be paid by Alex to Debbie as compensation for damages. 

 

YOU BE THE JUDGE 

A Ponzi Scheme   

Rich, interested in expanding his wealth, regularly invested in small wholesale corporations that needed capital. His latest investment included buying fifty percent of Yoram’s textile company for 1.9 million dollars. Before purchasing, he reviewed all the accounting history of the company, and thereafter signed and transferred half the sum as his initial payment. Additionally, as part of the purchase agreement, Rich signed as a personal guarantor for a loan previously extended to the company in the amount of $375,000.  Less than a month later, Rich discovered that the company he purchased from Yoram was a complete scam. Aside from the company’s accounting, which proved to be fraudulent, the company owed millions of dollars to private investors. Since the company did not generate a profit over the many years, Yoram habitually paid the investors their monthly dividends with the money of each new investor. When the Ponzi scheme became too overwhelming to control, Yoram fiendishly sold the company to Rich, and he presumably ran off to Argentina after being paid. Rich is presently attempting to press criminal charges against Yoram in secular court and is preoccupied in finding his whereabouts. The case brought before our Bet Din was the claim of Jack, the lender of the $375,000, versus Rich, who personally guaranteed the sum.  Rich responded to Jack’s claim that since, in retrospect, his purchase of the company was null and void, he has no obligation to the creditors. Furthermore, Rich defended that the $375,000 debt was existent prior to his involvement in the company. He argued that just as he was swindled and suffered a financial loss, the creditors as well were to sustain their share in the damage. Jack presented to the Bet Din the guarantor document with Rich’s signature fixed to the bottom.  

Is Rich obligated to pay Jack his $375,000 loan? 

How should the Bet Din rule and why? 

In Loving Memory of Vera Bat Carol, A”H 

Medical Halacha – Medical Creams, Suntan Lotion, and Hand Sanitizer on Shabbat

Rabbi Yehuda Finchas 

Sarah and Ikey enjoy walking to their parents’ home on Shabbat afternoons. It’s a long walk and Sarah has sensitive skin. She therefore asked me whether during the summer months she may apply sunscreen lotion to prevent sunburn. Ikey, on the other hand, tans well in the sun. He asked me if he may apply cream for his eczema.  

 

Healing and Smoothing    

There are two potential halachic issues with applying medical creams or sunscreen lotion on Shabbat. Firstly, it is rabbinically prohibited to take medication or to engage in healing on Shabbat, unless one is bedridden.  

Secondly, there is a Torah prohibition of memachek – smoothing animal hides. Memachek is the av melacha – one of the 39 melachot derived from activities that were required in the setting up and maintenance of the Mishkan – and it is forbidden on Shabbat. It is the act of smoothing hard substances like animal hides, that cannot be molded into a shape. 

Memareyach – smoothing or molding – is the tolada, subsidiary melacha, and refers to smoothing softer substances that can be molded into a shape (such as wax) and retain their original firm consistency even after they have been smoothed. A rabbinic prohibition of memareyach extends this to include semi-solid substances that lose their original firm consistency during smoothing (e.g., creams). 

Regarding the prohibition of medicine, suntan lotion does not fall within the scope of this prohibition. Only medicines that seek to cure or heal an existing ailment are forbidden, not those that work to prevent an ailment such as sunburn. For this reason, Hacham Ovadia, zt”l,  permits using toothpaste on Shabbat. Toothpaste does not heal the teeth and gums; it prevents the development of decay (Yabia Omer, OC 4:29:16). On the other hand, using medicated cream for eczema does fall under the prohibition of healing on Shabbat. 

The second prohibition of memareyach, smoothing substances on Shabbat, is more problematic. Hacham Ovadia (Hazon Ovadya, Shabbat Vol. 3, p. 403) rules that thick textured creams are included in this category. The same applies to sun lotion with a thick, creamy consistency.  

However, this does not mean that Sarah must subject herself to sunburn. According to Hacham Ovadia (ibid. Vol. 3, p. 384), the rabbinic prohibition of memareyach does not apply when cream is fully absorbed into the skin during smoothing (based on Magen Avraham O.C. 316:24). The rationale for this is that something that disappears as it is smoothed is not considered “smoothed.” 

Based on this, the Rishon Lezion Hacham Yitzhak Yosef, permits using hand sanitizer on Shabbat (Ein Yitzhak #241). Therefore, if Sarah ensures that the sunscreen lotion is fully absorbed into the skin and no residue is left behind, she will not commit memareyach. This would similarly apply to a medical cream. In other words, there is no prohibition of memareyach if the cream is fully absorbed into the skin. However, since it is used for a healing purpose, there would still be an issue of healing on Shabbat, so it would only be permitted for someone who is bedridden, which would rule out the treatment of eczema (Hazon Ovadya, ibid). 

Note however, that this leniency is subject to dispute. Hacham Benzion Abba Shaul forbids smoothing creams even when they are absorbed in the process.  In times of illness with pain, he only permits the topical application of cream to a wound if one refrains from performing a smearing or smoothing action (Ohr Lezion 2:36:6. Regarding toothpaste see Yabia Omer, OC 4:29:2 as to why there is no problem of memareyach and Ohr Lezion 2:35:6 who is concerned with memareyach). 

 

Practical Answers 

To satisfy all opinions, Sarah can use a spray-on or liquid sun protection. These are comparable to liquid soap, which Hacham Ovadia (ibid. Vol. 4, p. 162) permits using on Shabbat since smearing and smoothing do not apply to liquid substances (see OC 328:22).  

Regarding tanning on Shabbat, Hacham Ovadia (Hazon Ovadia, Shabbat Vol. 5, p. 21) rules that one may sit outdoors on Shabbat even if one’s skin will be tanned so long as one does not intentionally sits outside in order to tan.  

So, as long as Ikey does not intend to tan by walking to this parents, he need not be concerned about improving his tan. Hacham Ovadia adds that regardless of the problem of intentionally tanning on Shabbat, one should not spend a long time outdoors being hot and uncomfortable. Shabbat is a day of taanug – enjoyment and holiness. It should, therefore, be set aside for loftier engagements. 

Rabbi Yehuda Finchas is a worldwide expert, lecturer, and author on Medical Halacha. He heads the Torat Habayit Medical Halacha Institute. His latest book is “Brain Death in Halacha and the Tower of Babel Syndrome.” To contact Rabbi Finchas, email rabbi@torathabayit.com. 

What Home Improvements Are Tax-Deductible in 2024?

Karen Behfar

Homeowners are responsible for keeping their properties up-to-date. From time to time, that responsibility calls for making improvements. The IRS encourages homeowners to do so by providing the opportunity for tax deductions on certain types of improvements. 

While some home improvements qualify for tax deductions, others are eligible for tax credits.  

 

Tax-Deductable Home Improvements 

In the most general sense, a tax-deductible home improvement is a major renovation that adds value to your home. 

These projects involve making a permanent enhancement, upgrade, or modernization that drives up the property’s cost basis and market value, which is why they’re called “capital improvements.” If you eventually sell your home, such renovations can raise profits from the sale. 

Improvements to your home’s energy efficiency are usually eligible for tax credits, meaning your tax bill will be lower rather than your taxable income. 

 

Tax Credits 

Typically, tax credits yield more savings than deductions. Homeowners therefore have more incentive to invest in energy-efficient equipment and to retrofit their homes. The credit a homeowner receives reflects a percentage of the cost of a “qualified property.” 

Some of the energy-efficient home improvement projects that may qualify for tax credits include: 

  • Solar panel or water heater installation 
  • Energy-efficient windows, doors, and insulation 
  • Electric vehicle charging stations 
  • Energy-efficient HVAC systems 

The differences between tax-deductible improvements and those eligible for tax credits come down to the scope of the work and the value the improvements add. Tax deductions, which reduce your overall taxable income and exposure, are generally reserved for home improvements that permanently increase your property value. 

By contrast, expenses that qualify for tax credits are usually related to keeping your home up-to-date, especially in terms of energy efficiency. These can include solar panels, insulation, and HVAC installation or upgrades. Consult a professional to learn more about tax credit limits and allowances. 

 

What Makes an Energy-Efficient House?

If you are thinking of making an old building more energy-efficient or just want to know more about what to look for in a new building or property, take note of the following points: 

Energy-Efficient Certificate – Ideally, the EPC score should be band D or higher. 

Renewable Energy Sources – This is the energy generated from natural sources, such as solar power, renewable electricity supply, wind energy, air source, heat pumps, biomass heating systems, solar heating, and hydroelectric systems. 

Modern Double Glazing or Secondary Glazing – Single glazed windows and doors are not good insulators.  This means really high energy bills.  Having your windows and doors double-glazed can offer substantial energy savings.  Secondary glazing, on the other hand, is the best option for upgrading inefficient old windows for those living in buildings or in areas where double glazing installation is not allowed. 

High Performance Cladding – Giving your home additional cladding is similar to putting an extra skin on the outside of it.  Since much of the heat inside escapes through the walls, quality cladding may just be what the home needs to stay warmer longer. 

An Insulating Front Door – Homeowners usually neglect front doors.  Front doors need to be given more attention because they form a barrier between the home and the outside weather and other elements.  An insulated front door will work wonders in making your home more energy efficient.

Mabrouk – August 2024

Births – Baby Boy 

Ralph & Marcele Betesh 

Morris & Jaclyn Franco 

Mr. & Mrs. Isaac Torkieh 

Joe & Karen Tawil 

Ike & Norma Beyda 

Eli & Bobbi Cattan 

Adam & Ann Dweck 

Mayer & Regine Cohen 

 

 

Births – Baby Girl 

Dr. & Mrs. Ezra Dayon 

Jack & Jacklyn Adjmi 

Jojo & Eva Harari 

Marc & Madeleine Cohen 

Michael & Pennie Shammah 

Isaac & Sarah Safdie 

Ikey & Joyce Shalom 

Marc & Flora Sitt 

Jack & Virginia Dweck 

Ezra & Renee Dayan 

 

 

Bar Mitzvahs 

Richie, son of Nathan and Jacqueline Shalom 

Solly, son of Izak and Shirley Billah 

Simon, son of Mr. and Mrs. Ezra Abadi 

Leon, son of Salim and Linda Souid 

 

 

Engagements  

Hymie Shriqui to Sophia Esses 

Ezra Harary to Sarah Dwek 

Jake Tawil to Nanette Shalom 

Sam Torgueman to Allie Hakim 

Rahamim Levy to Nina Dweck 

 

 

Weddings 

Ralph Hazan to Rivkah Escava 

Raymond Betesh to Pauline Wahba 

Albert Mishaan to Rachel Best 

To Enroll or Not? Anti-Semitism’s Impact on College Choices

Frieda Schweky 

I’d like to apologize to my monthly readers. I normally choose lighter topics for my columns, however the topic of anti-Semitism on American college campuses since October 7th seemed too important not to address. We are all aware that certain educational institutions, colleges, and universities, have turned into breeding grounds for anti-Semitism.  

In my opinion, unless my child is interested in a career that absolutely needs a degree, such as to become a doctor, a therapist, or a lawyer, I’d prefer them not to attend college. I think the American standard of sending our kids to college because, that’s what we do, taking on debt or paying exorbitant amounts of money towards an education that may not even lead to a job or amount to anything, is silly and outdated. 

Let’s hear what community members think and what they are doing to protect their children. 

Anonymous Community Dad 

I am 49 years old and have three children.  I went to Brooklyn College, got my degree in accounting, and then went to law school and became a lawyer.  I certainly believe that a good education is necessary for a rewarding and fulfilling life, but I think it is critically important to understand three things (1) Who is your child?  (i.e. how grounded are they?  How strong are they mentally?); (2) What is your child looking to obtain/experience from going to college? and (3) What kind of environment will your child be in at the specific college? 

My son is a strong-minded, focused, religious, and a hard-working person.  He is just finishing up his degree in architecture and real estate at University of Pennsylvania, after spending a year learning in Israel.  Interestingly, he actually became more learned and religious during college.  He got to meet other religious kids from different backgrounds, which gave him a more well-rounded and healthy perspective on religious Judaism.  He spent pretty much all of his free time at the Hillel House and did not enmesh himself in the “college experience.”  He was there to get his degree and used his free time to meet other Jewish kids.  He was strong enough to leave the house to live on campus for three years and we weren’t really concerned about him being influenced by negative people.  That is certainly not the norm and, for a different type of kid, the environment for a child living away from home at any school could be scary and choosing the right school should not be decided lightly.  

Whereas years ago, I may have said that all kids should have a four-year college degree, I am not convinced that is still the case.  Leaving aside the college environment discussion, in my opinion, not all kids should be automatically going to a regular four-year college program.  Some kids might be better off pursuing other paths, such as enrolling in a technical school, or an apprenticeship.  It depends on the child, their interests, and their strengths.  I believe that each person needs to find their own path – something that they can do to earn a living and stand on their own two feet.  That is critical in order to have self-respect, confidence, and, obviously, be able to support yourself and your family.         

In terms of the impact of October 7th, some of the top schools in the country, including University of Pennsylvania, have materially hurt their reputations this past year and I feel differently about the benefit of those schools taking into consideration the anti-Israel sentiment that is prevalent at those institutions.  I recommend a lot of diligence before deciding where to send one’s child. 

Anonymous Community Mom 

I have one college kid, one high school senior, and a high school junior. The oldest child is in Brooklyn College studying to be a doctor. For the other two, I am looking at seminaries and Yeshiva University. I am honestly concerned in a post-October 7th world for their safety. Not only am I concerned as a Jewish mother,  I think everyone should be concerned that so many non-students are allowed on campus who cause chaos and anarchy with no real repercussions. At this point I believe that colleges are corrupting the youth and the only reason for someone to go to college is if they require it for their desired profession such as to become a lawyer or a doctor. 

Anonymous Community Mom 

I’m actually a current student in Touro, which I chose for its safe environment. I am a Jewish mother. When Touro decided to become a university, they began accepting outside funding. As a result, they had to accept a wider range of students and also give them certain rights. I believe we need to keep the Jewish institutions we have created as fundamentally Jewish. Additionally, Jewish organizations like Chabad and Hillel on secular campuses need to have a voice and promote our values and provide a good resource for Jewish students. 

I’m very pro-education but believe our children don’t need to attend the Ivy League schools. I encourage Jewish students to choose Touro, as I did. Once you have graduated, what is important is your ambition and your work ethic, not how prestigious the school is you attended. I believe we shouldn’t scare parents or children away from going to college altogether, but we should provide students with good alternatives so our community continues to thrive and progress. 

~~~~~ 

We should all pray for the future of this country, our community, and Israel. An unprecedented amount of applications for aliya, says something about the Jewish spirit. We will not be bullied out of our homeland or our educational institutions.  May Hashem keep our students and all of Am Yisrael safe, and bring us salvation! 

Until next month, 

Frieda Schweky 

Dear Jido – August 2024

Dear Jido, 

A childhood friend graciously invited me to stay at her home for a visit. We had a great time. A few days after I left, she texted me that something expensive was missing from her home and asked if I knew anything about it. I told her I was sorry to hear the bad news and I don’t know what happened. 

She has now blocked me on all forms of communication. I assume she thinks I had something to do with the missing item. I wonder if I could have handled the situation differently. Should I have perhaps offered to compensate her for at least part of the value of the missing item despite not being responsible for its disappearance? I don’t want to appear to admit fault, but I’m sad that our friendship has apparently ended over this.  Your advice would be greatly appreciated. 

Signed, 

An Innocent Guest 

 

Dear Innocent, 

Try this:  

Dear Jane, 

It was so much fun spending time with you at your home going over all our childhood memories. I can’t wait to get together with you again and again.

I understand that shortly after my visit, there was an unfortunate occurrence. It could be that since then, you have been very busy and haven’t had the time to respond to my calls, or, perhaps, you are blaming me for the loss. 

If that’s the case – then, I accept, even though I’ve done nothing wrong.  

But now that I’ve accepted blame, even though I would never have done such a thing, you have to accept my apology and forgive me. 

If you feel that you want me to make good on your loss, I’ll do that, too! Our friendship is worth more to me than a few dollars. 

Hopefully in the next few days/weeks, the item will show up or the real culprit will be found. In the meantime, I hope that our friendship can go on uninterrupted. 

I look forward to hearing from you. 

Your BFF, 

Mary 

Send it by email, text it, call her, or use the old-fashioned method – mail her a letter.

Jido

A Glimpse at Greatness – A Tribute to Rabbi Michael Haber, zt”l

Mozelle Forman 

In his seminal work, Mesilat Yesharim, Rabbi Moshe Chayim Luzzatto sets out the framework and format by which one can achieve spiritual and moral perfection.  He begins the book with the following: “The root in the perfection of our service of Hashem lies in a man’s coming to see clearly, and recognize as truth, the nature of his duty in the world and the end toward which he should direct his aspiration in all of his labors all the days of his life.”   

For the next 25 chapters, he defines the traits one must acquire in order to perfect one’s service of Hashem, including watchfulness, zeal, purity, humility, and holiness, and suggests to us the means by which we may acquire these traits in order to always do what is yashar in the eyes of Hashem and brings pleasure to our Creator. 

While we all endeavor to improve our service to Hashem along with our moral character, Rabbi Luzzatto acknowledges that our different roles in life will necessitate variations in our approach to saintliness – the path of the Torah scholar will be different than the path of a businessman or a laborer.  The teacher of the Torah must not only work on perfecting his own moral character, he must also be a role model to his disciples as a human being as well as a scholar, someone to whom we look to as an example of ethical behavior, a person of noble character.   

Rabbi Michael Haber, zt”l, was such a man – a leader from whom we learned by observing the humble, respectful way he interacted with the world, who put into action all the words of our sages, walked the path of the just, served Hashem with a focused heart, and inspired so many who just wanted to make him proud because he believed in them.   

 

A Life of High Moral Character 

Mesilat Yesharim speaks of the Path of the Just, a chassid, describing a person of integrity, morality, and dignity, who possesses a sense of what is right and responsible.  Rabbi Haber was someone to admire and emulate, someone of noble character, a person living a moral and upstanding life as defined by the guidelines of Mesilat Yesharim.  He was watchful of his ways and deeds, ensuring that he was sensitive to all.   He was zealous in acquiring mitzvot for himself and helping his kahal have greater access to the mitzvot with the books he published.  He walked humbly in his life, never looking around to see if his efforts were noticed and applauded.  His deeds and actions were motivated by his desire to do the right thing.   

The choices he made throughout his life, many of them difficult, were made with the principle that if you do what’s right and yashar in the eyes of Hashem, you will be fine. About Rabbi Haber, Rabbi Shlomo Diamond says, “He didn’t only live by the letter of the law – he lived with the spirit of the law.  Even though something may have been permissible, if he believed ‘it’s not right for me,’ he would let it go.  He had a keen mind that saw and understood what he needed to do.”  Most strikingly, Rabbi Haber lived this life in a seemingly effortless way.  He made doing the right thing seem easy.” 

 

Life with His Eshet Chayil by His Side 

With the support of his eshet chayil Molly, Rabbi Haber made, what may seem to us, hard choices.  When newly married, in 1972, he made the choice to leave his job and move to Israel to learn at Yeshivat Porat Yosef.  Although our sages advocated “exile yourself to a place of Torah” (Pirkei Avot 4, 18) this was almost unheard of in our community.  Mrs. Haber made the hard choice to cover her hair when not even a handful of women had undertaken this mitzva.  They lived modestly, without a car or telephone for 18 months.  Mrs. Haber attests, “Hashem took care of us.  We had a lovely life living in Yerushalayim.”   

When they returned to America, Rabbi Haber began his 19-year tenure at the Lawrence Avenue Synagogue, leading the community with dedication and lots of mileage.  Living two miles from the shul allowed for long walks with his children, who accompanied him to shul on Shabbat.  All his sons agree this was a very special time for them to interact with their father. “Our father engaged us in conversations on our level and above our level.  He made us feel as if we were everything,” recalls Rabbi Joey Haber.  

Rabbi Haber subsequently moved to Brooklyn where he founded his shul Tiferet Torah in the modest basement of an existing shul.  Little by little, his kahal grew and they supported the building of a synagogue, where the Rabbi was zocheh to see his dedication to his kahal come to fruition.  Mrs. Molly Haber describes the rabbi’s sentiments at the inauguration of Tiferet Shaul, named in memory of Rabbi Shaul Kassin, zt”l.  “The Rabbi was overwhelmed by the support and turnout at the shul.  It was very meaningful.  But his life was never governed by the four walls of a building.  He took Torah with him everywhere.”  Rabbi Moshe Haber remembers his father saying, “I am not opening a shul; I’m here to open up a place of Torah.”   

 

Serving the Community with Love and Understanding 

The way he served our community for over 40 years was always infused with a great understanding and love.  Rabbi Moshe shares, “I had the privilege of working with my father in the shul these past years.  He had an intuitive sense of what the community needed, when they needed to be inspired, when they needed hizuk, and what they needed to tap into their potential for growth, and he believed that everyone had that potential.   Without any pressure from him – he was always light and upbeat – the community members witnessed the beauty of a life of Torah and mitzvot and were inspired to grow at their own pace.” 

Rabbi Haber approached the entire community as a family.  There was never a time when both he and Mrs. Haber were not available to answer questions, dispense advice, and follow up with the caller. They never took a vacation from helping the community, not even during intersession when most of the community was on vacation.  Rabbi David Haber understood from observing his parent’s dedication that, “serving the community was not about convenience or making ourselves look good; the focus of community service is about the people – will they feel educated, will they feel inspired, will they feel supported?”  Such was their commitment and love of the community. 

Working together, the Rabbi and Mrs. Haber helped countless individuals in a harmonious, collaborative way. Rabbi Shaul Haber shares, “I think what was special about my parents’ marriage was that they both supported each other and contributed to each other in a way that let both of them shine in their own way. If you think of my parents and their service to the community – you’ll see two people who served together often, answering questions and advising each with their own very distinct personality and style, yet in such harmony and pride in one another.” 

 

Writing to Inspire the Community 

Chapter 21 of Mesilat Yesharim states, “If one possesses much wisdom, he is duty-bound to impart it to those in need of it.”  Aside from leading his kahal, Rabbi Haber was a prolific author, with over 25 books to his credit.   When choosing topics for the books he authored, he didn’t choose what was popular – publishing his books were not about commercial or financial success – he wrote what was necessary.  Rabbi David Haber recalls, “I pointed out to my father that the books he was publishing had no revenue, they were actually costing him money to produce.  He smiled at me and said, ‘David, Sephardic Press is not a business.  It is about getting the books that people need into their hands.  These books are for everybody and they have to be written in a way that everyone can understand.’” Books, like The Holidays, The Blessings, The Passover Home, siddurim for women, and Eternal Life demonstrate the Rabbi’s primary motive of providing the community with guidance in halacha and access to prayers.   

Rabbi Diamond attests, “Rabbi Haber had an unbelievable faith in every single person in our community, that they had kedusha.  And his philosophy was that if you present the Torah in a proper way, and make it tasteful, they will embrace it and their kedusha can be awakened.”   

His book, The Kosher Home, an epic 800-page tome, was written in such a way that everyone could embrace and follow the halacha.  He zealously researched every halacha, following the dictates of Rabbi Yehuda in Pirkei Avot Perek 4 Mishna 15 to “be meticulous in study, for a careless misinterpretation is considered tantamount to willful transgression.”  Aware that any mistake engendered because of erroneous information was his to bear, Rabbi Haber researched and consulted with numerous poskim – his page of acknowledgements to those with whom he consulted is six pages long – ensuring that everything contained in the book was precise and presented the accurate halacha.   

His siddurim Tefila Meshuleshet, Sefer Tefila l’nashim, and Shema Koleinu introduced and enhanced tefilla for so many women who were not afforded a yeshiva education.  With an English translation and transliteration, it enabled women to pray and understand the meaning of their words.   

Eternal Life, the laws of avelut according to Sephardic tradition, according to Rabbi Joey Haber, “was written as a consolation for the mourner, without any compromise on halacha, so that in their time of grief and vulnerability, they can have the comfort and consolation that they know what to do and how to do it.”  Simi Mizrahi recalls, “On my way to my father’s funeral my husband handed me my father’s book, Eternal Life and my first reaction was, ‘I can’t read this book.’  My husband quietly told me, ‘Believe me you can.  Your father wrote this book for you.’  And as I read it, I felt like my father was speaking to me, with a comforting sensitivity, in his soft and beautiful way.”  

 

Thoughtful in His Deeds and Manner 

His soft and beautiful way was extended to his interactions with everyone he encountered, fulfilling the first stage outlined by Mesilat Yesharim, watchfulness, the need for one to be cautious in his deeds and manner.   In the preface to his book, The Kosher home, Rabbi Haber writes, “In a book of halacha, such as this one, it is necessary to reach conclusions.  That we have done.  However, we often mention as well, opinions that differ from our conclusions… We must all have  respect for the halachic opinions of others – even if we do not follow those opinions…and not to look askance at anything that is not exactly what we do.” 

This is the epitome of how Rabbi Haber approached everything in his life – with conviction and certitude of his principles alongside deep respect for his fellow man.  Rabbi Moshe Haber learned from his father that, “you have to treat people with respect, speak to them in order to lift them up, that everyone deserves your attention, and no one should feel or notice a difference in how you treat them.”  To be watchful of our words and deeds, to keep in mind the feelings and sensitivities of our fellow man is indeed an awesome task. 

 

Patriarch of a Beautiful Family 

While all would agree that the achievements of Rabbi Haber are great and many, perhaps his greatest accomplishment is his illustrious family.  Like Hashem said of Avraham in Parashat Beresheet, Perek 18 pasuk 19: “For I know that he will instruct his children that they keep the ways of Hashem in benevolence and justice.” Hashem knew that Avraham was the kind of father who would do an incredible job of training his children to understand His ways and to adhere to the tenets of justice and righteousness. Hashem knew that he could trust Avraham to create an entire immense, multigenerational family, after him that could really accomplish His will and that is why Hashem chose him to be av hamon goyim, the father of many nations.   

Rabbi Haber was zocheh to create such a family – a family of scholars each one serving in our community in such a tremendous capacity – each one unique in their Torah and dedication and devotion to the community.  There is much to be learned from the parenting approach of Rabbi Michael Haber and his wife Molly.  The one book that we are sorely lacking is Rabbi Haber’s book on parenting.  But his children reveal some of the secrets from which we can learn the art of parenting. 

Set the Right Home Environment: The optimal home environment begins with a calm, respectful interaction between parents, which models values and behavior for the children.  Nechama Srour remembers, “We grew up in a relaxed, calm home.  Stress was never a word in our family.   Rabbi Joey Haber adds, “that’s not to say that my parents always agreed with one another.  But any disagreement was done in such a respectful way that it was never dramatic or uncomfortable.”   

Encourage Without Criticism: “Our father quietly but firmly told us, ‘You can and you should and you will be great,’” remembers Chani Shelby.    “His message was always clear – ‘I believe in you’ – and so we believed in ourselves.”  Rabbi Joey Haber recalls that the Rabbi, “would come to the classes I gave and I would never feel insecure, never fearful that he would criticize.  And while he would say ‘good job,’ if he disagreed with what I said he would voice that as well, but never in a way that made me feel lacking.” 

Be a Role Model: Rabbi David Haber shares, “Chazal tell us that Hashem puts tzaddikim in every generation to serve as a role model for the rest of us.  For my whole life, I had a front-row seat to see such a role model in my father.”   Rivka Nakash recalls, “We grew up in a home where my parents were involved with the shul, with learning and with helping people.  We watched them do and enjoy what they were doing, and we automatically wanted to be like them.”  

Rabbi Yaakov Haber believes the parenting he received was a unique outcome of who Rabbi Haber was.  “You had to be my father to be successful in his parenting style.  He had one focus in life – serving Hashem faithfully and properly.  There were no competing values or goals for him.  We knew what to emulate.”  Chani Shelby confirms, “He was a living example of what we should aspire to be.”   

At the levaya, Rabbi Ozeri expounded, “When children see a father dedicated to learning, writing, and leading and a mother who had such self-sacrifice for her husband’s learning, it’s got to happen.”  Mrs. Haber says it most succinctly:  “He didn’t preach it; he was it.  He taught and led without saying a word.” 

Make Sure Your Children Know They Are Important: Chani Shelby asserts that Rabbi Haber “mastered the art of being a father.  We always felt like he was zoned into us, like we were the most important thing happening for him.  I remember walking into his office where he was surrounded by a mountain of books and he swiveled around on his chair and invited me in to talk.”  Simi adds, “It never occurred to us that we might be bothering him when we came into his study to speak to him.  He never made us feel like we were intruding.”  “And he always remembered what was going on in our lives, not just us but the grandchildren too,” adds Nechama Srour.  “Every Thursday night he would take his grandsons out for cholent and when he couldn’t go out after he became ill, they would bring the cholent home to him.  He was the grandpa that was attuned to all the things our children were involved in.”   

Live According to Your Values: The first sentence in the Ramchal’s seminal work goes as follows, “The foundation of piety and the root of perfect service [of Gd] is for a man to clarify and come to realize as truth what is his obligation in his world and to what he needs to direct his gaze and his aspiration in all that he toils all the days of his life.”  The two aspects of this statement are: 1) Clarify your obligations and 2) make all your actions a means to attain this goal. If anyone of us was asked what are our obligations in this world, we would probably respond Torah, gemilut chasadim, and family.   

But if we were to examine our day-to-day actions, how many of us can say they accurately reflect our goals and the things we value in this world?  Are we truly focusing on doing the right thing at all times?  Rabbi Haber’s children knew what he valued, what he saw as his responsibility in this world just by watching him.  They saw his dedication to Torah, to being a source of comfort and advice to those in need and understood this was the proper way to live your life.  

Mrs. Simi Mizrahi eloquently describes that “he lived by his word.  He was authentic and you respected him for that and didn’t want to disappoint him.” When they needed support in making a decision, he had this advice, “Do the right thing – and the right thing is always the hardest.” Chani Shelby recalls her father telling her, “As a Jewish woman you will have to choose between good and good – whatever you choose will be the right choice and never doubt yourself.”  His children witnessed both the Rabbi’s and his wife Molly’s single-mindedness in their goal of living a life predicated by the Torah and mitzvot, spending hours upon hours learning Torah, and the children understood this was their parents’ way of life. 

 

Serving Hashem Without Seeking Recognition 

The Ramchal emphasizes that the motives of the righteous are always to sanctify Hashem’s name and concern for the good of the entire generation (Chapter 19).  Self-interest and self-promotion can never be a goal of the righteous.  Rabbi Michael Haber’s intent was never diluted by a desire for recognition but was governed by genuine humility, the recognition that talent and ability are given by Hashem, and that such blessings carry with them the obligation to strive toward the fulfillment of one’s personal potential.  As his children acknowledge, “Our father never did anything for personal agenda or gain.  Gaining honor was never a motive. He just wanted to help,” explains Rabbi Yaakov Haber.  

Rabbi Shaul Haber adds, “My father had a strong will to serve Hashem, the will to serve Torah, the will to serve the people of our community.”  His daughter Nechama Srour remembers her father’s attitude, “I’m supposed to do my tafkid – recognition is not part of the equation.  Whether someone knows it acknowledges it or rewards it never occurred to him.  Everything was leshem shamayim.” 

What struck so many of us about Rabbi Michael Haber was his equanimity, his ability to stay level-headed, poised, and composed.  His demeanor always exuded an untroubled calmness that set at ease all those who interacted with him.  When you sought out his counsel, he gave you his undivided attention, and considered everything you told him.  One never felt rushed or insecure in his presence. Rabbi Haber’s unflappable nature did not mean he was unemotional.  His quiet demeanor did not indicate that he did not have an opinion.  Avoiding machloket and having an appeasing manner was not a sign of weakness.  His humility was not a sign of feeling insecure but rather portrayed a confidence that didn’t need recognition or fanfare.  His authentic goodness, a genuine concern for others, and acting accordingly was his greatness.   

When we remember that just as I want to be happy and do not want to hurt others and we remember that others want the same, we are cultivating goodness. When we remember that others have feelings just like ourselves, we are cultivating goodness. Goodness is from the heart, but is informed by the mind deciding the most effective action to help others.  Rabbi Joey Haber admires this aspect in his father, “His goodness was probably better than his greatness.  In all his greatness and all his achievements, he was good to every single person along the way.”   

 

Inspiration and Consolation  

In one of his perhaps lesser-known books, Don’t Look Down, Rabbi Haber composed his own version of Mesilat Yesharim, a book he hoped would “inspire personal growth and character improvement.”  With witty anecdotes and chapter titles like Don’t look Down: Striving for Excellence, The Attic of Your Mind: Taking Action, Face the Music: Taking Responsibility, Left Field: Coping with Frustration, Rabbi Haber addresses the character traits we need to cultivate in order to improve our service of Hashem as well as our inter-personal relationships.  Midway through this gem of a book, is the chapter entitled Two Ships: Dealing with Death.  The Rabbi’s words here are so appropriate for our community mourning the loss of our great leader but especially for his family. 

After a loss, one must pause to reflect upon the deceased’s impact upon others.  The mourners must listen with pride to the stories and incidents conveyed by visitors.  Yes, the loss is difficult and overwhelming.  However, the mourner can take solace in the thought that his loved one made an impact upon the world…The mourner must know that death does not really end life…in effect only the physical life is over.  The spiritual dimension of the person – the soul – lives on, that he or she is not powerless to help the deceased…the deeds of the living elevate the deceased.  The bond remains.   

The Rabbi ends this chapter with a reminder that in mourning, we are not alone, that we will be taken care of.  “Gd is your Father, and you are His child.”  

May his neshama have an aliya and may his family find comfort.  Amen.

An Exclusive Interview with Amotz Eyal – The Visionary Behind Tazpit News Agency

DAVE GORDON 

The anti-Israel bias in news reporting is not new (although it has become increasingly worse over the past ten months). Back in 2010 Amotz Ayal founded an Israel-based organization, Tazpit Press Service of Israel (TPS-IL). The goal was to provide accurate facts to the media and to fill the gap where the mainstream reportage misses the mark. In the beginning, Eyal simply gave cameras to people, asking them to film what was going on, in order to capture the other side. At the time, he worked as a pizza delivery man, and used his tips to buy more cameras. 

Now Eyal manages 420 citizen volunteers across Israel and ten staff members. Eyal and his team are the official news source for all Israel related content in many countries around the world. TPS-IL now reaches over 10 million people worldwide and distributes over 5,000 articles per year, and is Israel’s only newswire agency.

Eyal is also a lecturer at Reichman University in Herzliya and for the past five years has taught the Communications in Conflict Zones course. He also serves as a reserve commander in an elite unit in the Israel Defense Forces tasked with special anti-terror operations in Judea, Samaria, and the Gaza Strip. 

“TPS-IL is a change in perception,” said Eyal. “TPS-IL aims to uncover the truth and teach the next generation of the media.”   

That means subscribers and the public have “quick access to reliable and high-quality materials, with deep knowledge of the area.” 

Community Magazine reached out to Mr. Eyal for an exclusive interview.  

 

CM: What’s your own background, what was your field of study prior to TPS-IL? 

I was 23 years of age and working in security after my army service. I saw during my army service how manipulated videos affected the way events were covered. Instead of complaining, I decided to counter the problem by giving cameras to people on the Israeli side. I started with five cameras. 

 

CM: What was the inspiration for TPS-IL’s creation?  

As I began learning how the media works, I was stunned to discover that most information reported internationally comes from a small, small number of news agencies. News about Israel is dominated by three wire services, AP, Reuters, and AFP (Agence France-Presse, headquartered in Paris), and also by nine Palestinian news agencies that cooperate with international newspapers and networks. 

I had three options. One was to complain and expose them. The second was to convince people that their news is manipulated. And the third option was to provide a better, faster news source as an alternative for the international news outlets. I chose the third option. 

 

CM: How did you bring together your team to report and photograph stories? Was it difficult to do, and how did you find your team members? 

We started as a volunteer organization. All of our volunteers were tired of the skewed coverage and wanted to change this reality. At the same time, I started recruiting experienced professional editors and journalists who could write full stories at the highest standards expected by our partners. 

 

CM: Tell me about the team and their backgrounds. 

We’re a growing organization. We have more than 400 volunteers all across the country led by a team of experienced editors, reporters, and investigative journalists. Thanks to our volunteer photographers, we’ve earned a reputation for getting photos out first. We’ve managed to harness the power of citizen journalism while maintaining a high standard of professional reporting. 

It’s a diverse group and we’re punching above our weight. But our goal for the next two years is to find the funds to double the size of our staff. We’re looking for regional coordinators for different parts of the country, and more editors and reporters to make sure we can cover news 24/7 and more. 

  

CM: What was a big breaking story you’re proud of? 

I’ll share two recent examples from the war. 

We were able to expose the fact that a UN organization was echoing Hamas propaganda on a near-daily basis, including inflated casualty figures, claims of atrocities, genocide, and all kinds of human rights violations. After publishing our report, the UN admitted its casualty figures were based on Hamas [false reports] and cut its official death count by nearly half. Our investigation was widely republished internationally. 

Our volunteer photographers are also in Gaza. One of them was inside an UNRWA school and was amazed to find wooden training rifles used by kids. His photos helped expose another example of how UNRWA is part of the problem, not the solution. 

 

CM: What are examples of countries that carry your stories? 

India, Azerbaijan, Bulgaria, Italy, Norway, Philippines, 22 countries in Latin America, and many more. Our goal is to be the source of news for any country that never got the accurate story from Israel. And we’re on the way. We’re currently in talks with many more national news agencies in other countries. 

 

CM: What has been the biggest challenge? 

Manpower. I started this organization with no budget, nobody to back me up. I raised the organization bit by bit into an international influencer. But to get to the next level, I need to be able to supply news 24/7. That’s the demand. Surprisingly, the biggest challenge isn’t finding partners and customers, but rather supplying the demand they need. And that’s an issue of manpower. Once I have the manpower, more partnerships will fall into place. 

 

CM: Cite some examples of biased reporting you’ve found – some simple or sloppy, some egregious? 

The most obvious example is the explosion at Gaza’s Al Ahli Hospital at the beginning of the war. The initial news reports parroted unverified Palestinian claims blaming Israel. They said as many as 500 people were killed and injured. Israel released intercepted Hamas communications confirming the blast was caused by a misfired Islamic Jihad rocket, and assessments significantly lowered the casualty figures too. That should have served as a warning to the international press about relying on Hamas’s casualty figures. That’s been an issue for the whole war. 

The solution to this is to supply the truth first, rather than playing catch-up after the lies are spread around the world. 

 

CM: You attended the Azerbaijani media conference last summer – what materialized from that? 

These conferences are a great place to meet colleagues, develop new partnerships, and explore mutually beneficial possibilities for collaboration. One unexpected thing that came out of the Azerbaijani conference was a partnership with a Pakistani news agency.  

Through our partnerships, we get invited to lots of industry conferences, and each one helps us build relationships that lead to professional cooperation. I see journalism as a bridge between cultures, and if funds are available, we will organize a conference of our own in Jerusalem after the war. 

  

CM: Has the mainstream media had to correct something because of TPS-IL’s reporting? 

A few times. But our goal is to cover the news correctly from the beginning. I’ll give you an example where being first made a big difference. In 2019, Israel was blamed for killing a toddler and his pregnant mother in an airstrike. But we were the first to confirm that they were killed by a misfired Islamic Jihad rocket. Palestinian journalists were aware of this all along but blamed Israel anyway. Fortunately, we were the first to get the story out, and this set the tone for more accurate international coverage. 

 

CM: Where do you hope TPS-IL will be a year or two from now? 

I see us at full manpower and becoming the must-go-to source for media outlets about Israeli news. I want to reach more than one billion people a day through our partners and customers. We hope to restart a program for promising young journalists. Ninety percent of our [Reichman University] students went on to work in the news industry. The idea is to train the next generation of journalists to be more open-minded and professional.