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Inventions & Innovators – January 2026

Inventions are the ingenious gadgets and machines that have made our lives a little more fun, interesting, and useful. Real inventions are the things that we did not think were possible yesterday, and yet, it would be difficult to live without today. From the tiny paperclip to the massive jet engine, every month we will explore the history behind our world’s most famous inventions and learn about the innovators who designed them.

This month we explore the history behind…

The SNEAKER

The story of the sneaker begins in early nineteenth-century England, when advances in rubber manufacturing opened the door to footwear unlike anything worn before. During the 1830s, the Liverpool Rubber Company began producing simple canvas shoes with thin rubber soles. Marketed as “sand shoes,” these early models were intended for beachwear and were valued for being softer and quieter underfoot compared to the sturdy leather or wooden shoes that dominated the era. Although primitive, these beach shoes introduced the essential combination of a flexible textile upper joined to a rubber bottom – an idea that would become central to the sneaker’s identity.

The Development of the Plimsoll

By the 1870s, the basic sand shoe had evolved into the British “Plimsoll,” named after the Plimsoll line on a ship’s hull. The point where the canvas upper met the rubber sole echoed the line that marked a ship’s safe loading limit. The Plimsoll became widely used in gym classes, athletics, and casual recreation. Its light weight and comfort made it a popular choice for sports such as tennis and recreational activities. Although the design remained straightforward, the Plimsoll represented a key milestone: the first widely recognized form of modern lightweight athletic footwear.

Vulcanized Rubber: The Turning Point

The technological breakthrough that made durable rubber-soled shoes possible came with Charles Goodyear’s discovery of vulcanized rubber in 1839. Vulcanization strengthened rubber, giving it flexibility, resilience, and resistance to heat and cold. Before this process, natural rubber was sticky in warm weather and brittle in cold temperatures. Vulcanized rubber transformed rubber-soled shoes from fragile novelties into practical, long-lasting products suitable for mass production and athletic performance. Goodyear’s discovery would shape not only early sneakers but nearly every major rubber-based product of the next century.

The Rise of Sneakers in the United States

By the late Victorian period, rubber-soled shoes appeared in the United States, where industrialization allowed them to evolve quickly. In 1892, the U.S. Rubber Company began producing a line of canvas-and-rubber shoes that would eventually become the brand Keds, officially launched in 1916. Keds produced one of the earliest widely distributed U.S. sneakers, known for their soft rubber soles that enabled wearers to walk quietly. Around the same period, the word “sneakers” entered American slang, reflecting this quietness and the ability to “sneak” while wearing rubber-soled shoes. By the early twentieth century, sneakers had become accepted for both athletic use and everyday comfort.

Athletic Innovation and the Influence of Converse

The rapid growth of organized sports in the early twentieth century further propelled sneaker development. Converse, founded in 1908, entered the athletic market in 1917 with its first basketball shoe, the canvas-and-rubber “Non-Skid.” This model eventually evolved into the iconic Converse All Star, which gained prominence after basketball player Chuck Taylor joined the company as a promoter and designer. His endorsement and contributions to improving the shoe helped establish Converse as the leading basketball footwear manufacturer in the United States. Through gymnasiums, high schools, and colleges, All Stars became synonymous with athletic performance.

International Growth and Olympic Success

Sneakers reached global attention in the 1936 Berlin Olympics, where American athlete Jesse Owens won four gold medals wearing track shoes crafted by the German Dassler Brothers Company. This company would later divide into the now-famous brands Adidas and Puma. Owens’s remarkable performance showcased the importance of specialized athletic footwear, demonstrating that carefully designed shoes could deliver meaningful competitive advantage. His achievements elevated the reputation of performance sneakers worldwide and helped launch German athletic shoes into international markets.

Post-War Culture and Everyday Fashion

After World War II, sneakers began transitioning from purely athletic equipment to everyday casual wear. Relaxed dress codes in schools and workplaces, combined with the growing influence of youth culture, made sneakers a fashionable alternative to traditional shoes. Their association with leisure, physical education, and comfort allowed them to enter mainstream wardrobes. By mid-century, sneakers were no longer restricted to the gym or track; they were becoming symbols of ease, modernity, and youthful energy.

Innovation in the 1960s and Beyond

In the 1960s, new companies brought further innovation to sneaker design. Nike, founded in 1964 as Blue Ribbon Sports, introduced lighter running shoes and later developed its famous waffle sole, which improved grip and performance. As recreational jogging grew in popularity during the 1970s, athletic shoe companies began producing running shoes with specialized cushioning, improved support, and novel materials. This period marked the beginning of modern sneaker technology, blending biomechanics, engineering, and athletics.

The Modern Sneaker Industry

Today, the sneaker industry brings in nearly $95 billion annually. Hundreds of millions of dollars are spent in research, development, and branding – all to advance the technology of sneakers.

What began in the 1830s as simple canvas shoes with thin rubber soles has become a sophisticated category of footwear that continues to evolve with new materials, scientific advances, and cultural trends – and shows no sign of slowing down.

Ask Jido – January 2026

Dear Jido,

I know I’m supposed to be grateful for everything I have, and I am – mostly. But I can’t pretend I’m not bitter about how this year’s winter break is going to end up.

While my friends are already preparing for ten-day trips to Israel, the Caribbean, and fun cruises, I’ll be at home…again. No sun. No adventure. Just the same couch, the same weather, and the same group chats full of “wish you were here!” photos that feel more like salt in the wound than anything else.

It’s not that I don’t understand the situation – my family just can’t swing a vacation this year. I get it. But it still stings. I’m tired of pretending it doesn’t bother me. I feel left out, annoyed, and, frankly, a little ashamed for feeling this resentful in the first place.

Is there a way to deal with these feelings that isn’t just “be grateful” and “make your own fun”? Because right now, I’m not in the mood for fake positivity.

Sincerely,
Not-So-Content in the Cold

Dear Out in the Cold,

You’re right, this is not the time to hear a lesson about appreciating all you have like a home, a car, health, family, community, and maybe even money in the bank. 

It’s also not necessary to be told about how being jealous of your neighbor is not good and self-defeating. 

You’re asking my opinion about how to deal with both of those feelings?  My answer – make going on a cruise look like child’s play. 

Call up Shomrim and tell them you want to join their investigation team. Maybe you’ll be the guy who finds the wrongdoer on Avenue K who threw the lady to the ground and stole her bag. 

Volunteer for Hatzalah. You don’t have to learn CPR. Serve on the emergency rescue squad that’s called up after a major accident or fire. Maybe you’ll save the life of someone you actually know. 

Tell the Mitzvah Man you want to volunteer for double overtime. With everyone else away, he can keep you busy working miracles. 

All you need is just one such incident and you’ll wish that inter session never ends. It’s a vacation memory that will stay with you forever.  Do something meaningful!

That’s what I would do. But Sito and I have to babysit for our grandchildren while our son and daughter-in-law go to Aruba. 

Jido

Mabrouk – January 2026

Births – Baby Boy

David & Gabrielle Cohen

David & Maital Cohen

Eli & Allie Dabbah

Mr. & Mrs. Joey Benun

Hymie & Sophia Shriqui

Freddy & Joy Bijou

Morris & Sarah Dabbah

David & Tina Antebi

Joshua & Norma Dayan

Births – Baby Girl

Abraham & Michelle Haddad

Ariel & Camille Bivas

Albert & Sari Saadia

Joey & Nataly Sultan

Mr. & Mrs. Jimmy Ades

Jack & Lauren Catton

David & Marilyn Sarway

Sammy & Joyce Zalta

Raymond & Suzy Mograby

Bar Mitzvahs

Yosef, son of Rabbi and Mrs. Moshe Malka

Engagements

David Dabbah to Rachel Rishty

Zach Arking to Miriam Abecasis

Elliot Levy to Joanie Dweck

Max Cohen to Lana Kishk

Michael Mizrahi to Fortune Cohen

Charles Seruya to Liliane Hamaoui

Ezra Rishty to Rebecca Naoulo

Jack Sarweh to Eileen Dabbah

Weddings

Izzy Sakkal to Liel Zehavi

Yosef Levy to Sarah Abadi

Machon Lev & Machon Tal Visit to Deal Community

In the recent months, Rabbi Shlomo Anapolle, Director of the International Programs at Machon Lev, accompanied by Rabbi Moshe Tessone, visited Deal, New Jersey, where they met with a group of Syrian students to share insights about Machon Lev College for Men and Machon Tal College for Women and their unique educational opportunities. The rabbis were warmly welcomed by Rabbi Harold Sutton and a group of his learning cohorts in the Deal community.

During their visit, Rabbis Anapolle and Tessone spoke about the value of spending a gap year in Israel and how studying at Machon Lev for Men (and Machon Tal for Women) allows students to continue growing both spiritually and academically. The students expressed enthusiasm about learning in Jerusalem, strengthening their connection to Eretz Yisrael, and preparing for meaningful careers rooted in Torah values.

Integration of Heritage and Academic Achievement

The visit underscored how Machon Lev and Machon Tal and their mission deeply resonates with young Sephardic Jews seeking to integrate their heritage with modern professional achievement and with a strong connection to the Land of Israel and Jerusalem. The campuses are centrally located in Jerusalem.

For Sephardic young men and women seeking a meaningful and transformative educational experience, studying in Israel offers not only academic growth but also spiritual and cultural enrichment. Among the many institutions of higher learning in Israel, the Machon Lev (for men) and Machon Tal (for women) stand out as an ideal choice, especially for students who value a strong balance between Torah learning and cutting-edge professional education. With a proud commitment to religious values and academic excellence, both Machon Lev and Machon Tal offer Sephardic students an environment where their heritage is respected, their potential is nurtured, and their future is bright.

Dual Focus Learning

Founded in 1969, Machon Lev and Machon Tal are part of JCT, the Jerusalem College of Technology, which is known for its integrated approach, combining rigorous Torah study with high-level programs in engineering, business management, health sciences, computer science, and more. Unlike many secular universities and colleges in Israel, JCT is deeply rooted in Jewish tradition, offering separate men’s and women’s campuses and schedules that allow students to maintain a full yeshiva-style learning program alongside their degree studies. This dual focus reflects the ideals of Sephardic Jewry – a community that historically has emphasized both religious devotion and active participation in society.

Sephardic Friendly

For Sephardic students, Machon Lev and Machon Tal offer a welcoming and inclusive atmosphere. The college is home to a diverse student body, including many from Sephardic backgrounds – whether from Israel, France, Latin America, North Africa, or the United States. The staff, rabbanim, and faculty are sensitive to Sephardic minhagim and halakhic rulings, and Sephardic students will find rabbis and peers who share their traditions and outlook. From tefillot according to Sephardic nusah to shiurim that reflect Sephardic halakhic perspectives, students are empowered to grow in their own heritage while engaging with a wider Torah world.

Academically, both Machon Lev and Machon Tal are highly respected in both the Israeli and international job markets. Graduates have gone on to successful careers in hi-tech, finance, management, cybersecurity, biomedical engineering, and other fields that are vital to Israel’s economy and to global innovation. With its close ties to the leading Israeli companies and startups, both Machon Lev and Machon Tal students benefit from internships, mentorship, and job placement opportunities that open doors to meaningful careers – all while maintaining a strong Torah identity.

Extra Bonus – Affordability and the Jerusalem Experience

For Sephardic families considering higher education options, the affordability at Machon Lev and Machon Tal is also an important factor. Tuition is often significantly lower than that of comparable institutions abroad, and scholarships are available for international students.

Moreover, the experience of living and learning in Yerushalayim – the eternal capital of Am Yisrael – is priceless. Walking the streets of Jerusalem, praying at the Kotel, and being part of the vibrant religious life of the city is something no classroom can replicate.

In short, Machon Lev and Machon Tal offer a unique opportunity for Sephardic students to combine Torah, tradition, and professional success. It is a place where you can honor your past, build your future, and take your place as a proud and capable member and leader of Klal Yisrael.

Sailing Relationships with R’ Ali – January 2026

QUESTION: 

Dear Rabbi Ali,

I hope you can give me some advice on how to deal with this situation as it’s been taking a toll on my relationship. I work very hard to provide for my family and make a decent living. Sometimes, things are good and other times money is tight. The past year-and-a-half my business has been slow. We are not in a position to spend as we used to, whether it be winter break or summer vacation. I find that my wife and I are fighting a lot about this. I don’t blame her at all. I just would appreciate any advice on how to deal with this situation.


R’ Ali’s Response: 
I’m pretty sure I’ve mentioned this in the past, but it’s worthwhile mentioning again. It’s wonderful when I see more and more people reaching out for help instead of suffering for no reason. Many times, all a couple needs are a few pointers and their marriage dramatically changes for the better. Even if a couple isn’t suffering, but rather needs some clarity, it’s still recommended to reach out to someone who deals with shalom bayit.

Before I give you practical advice, I’d like to mention a few points on this topic in for you and the readers to gain the proper Torah perspective. Everyone, men and women must understand and internalize the fact that money comes from Hashem. I’m well aware that this is a marriage column, but as people of the Torah, we need to incorporate the proper Torah ideologies into our lives. Men are obligated to support their wives and do the proper hishtadlut. At the end of the day, we must all believe, acknowledge, and accept the fact that the amount of money we receive has been decreed by Hashem on Rosh Hashanah. 

Practically speaking, women should be understanding of two things. One, your husband cannot make more than the decreed amount, and two, do not be resentful if he is not bringing in the amount that you’d like. Expressing your frustration towards him will make an already stressful situation into a shalom bayit issue. He may feel down on himself or as many people tell me, they feel like a failure. 

I completely understand that the standard of living these days is high and we need a lot of money to get by. However, this is (for the most part) not your husband’s fault. Being an eshet chayil means being there for your husband whether he is making money or not. Respect is not contingent on dollars and cents. We respect our spouse no matter what they “make of themselves.”

On the flip side, many men overwork when their wives would prefer to live a minimalistic lifestyle and have their husband around for her and the family.  Many men say,  “I’m working all these hours for you,” but their wives are saying they don’t need all of the “extra” money.

Of course, everyone’s situation is different and should be discussed with a third party and people should not rely on an article to make any drastic changes in their work ethic or marriage. Getting back to your question, I believe you need to practice gentle communication with your wife. I don’t know the specifics of your situation, but as a general rule, you should let your wife know how much you can and can’t spend. Validate her needs, instead of saying,  “Leave me alone I can’t afford it.” Tell her, “I totally understand you want to go away, I wish we could. Be’ezrat Hashem, things will get better.” 


In conclusion, having high standards hurts many relationships. Work on being happy with what you have. As the Mishnah says, a true rich man is happy with what he has.

A Gemara asks the question, “How does one become rich?” and answers, “Pray to the One who has the riches.” I hope we all understand that is referring to Hashem!

Work together as a team, pray to Hashem, and you should see tons of bracha in your life and your marriage, amen.

Community Highlights – EJSS Students Conclude Six-Year Gemara Seder Moed Study

Students in learning groups at EJSS have successfully completed Gemara Seder Moed, a monumental six-year project, which concluded with Masechet Chagiga. This significant journey was guided by Rabbis Nathan Escava, Yaacob Tebele, and Nathan Safdeye.

The achievement is a testament to the effectiveness of the Oraysa Amud V’chazara program. Developed in collaboration with leading Roshei Yeshiva and Gedolei Yisroel, this framework meets the increasing demand for a daily Gemara learning structure. It expertly balances the need for a steady, accountable pace with the sophistication level of today’s ben Torah.

Amud V’chazara incorporates special features – such as multiple, built-in reviews, tests, and stipends for achievement – specifically designed to enhance the long-term retention of the masechtot learned.

UCEF Debit Card: Turning Everyday Spending into Real Tuition Savings

For families looking to make tuition more manageable, the UCEF Debit Card offers a simple, powerful new way to save. When cardholders sign up, they securely enter their school information and student account number. From that moment on, every qualifying purchase automatically earns rewards that go directly toward their tuition bill – no forms to fill out, no tracking, and no extra steps.

What makes the UCEF Debit Card truly unique is its partnership with participating merchants. These stores offer enhanced rewards exclusively for UCEF cardholders, often far higher than typical credit-card cash-back programs. And from now until Nov 30, 2026, UCEF is doubling every merchant’s reward – turning everyday purchases into potentially significant tuition credits.

There’s no need to replace your current credit cards. The UCEF Debit Card is designed to be used alongside them. Cardholders can simply choose the UCEF card whenever the rewards are greater – which is often – maximizing tuition savings with zero sacrifice.

Whether it’s groceries, restaurants, clothing, or services, using the UCEF Debit Card at participating merchants means families earn meaningful tuition contributions without changing their spending habits. It’s effortless, automatic, and built to make education more affordable.

The UCEF Debit Card: Spend smart. Earn big. Pay down tuition – without even thinking about it!

Miracles of Renewal: When Two Hearts Give as One

Last month was an extraordinary month for Renewal, filled with miracles and matched kidney donors. Among the many transplants that took place, three stories stood out amongst the rest with a special kind of light. Not only were these stories rooted in compassion, but in partnership as well. Let me explain…

This month, Isaac (Yitzy) Cwibeker, Joshua Rosen, and Heshy Cohen each donated a kidney. What makes their generosity so remarkable is that their wives, Danielle, Terri, and Esty, had already donated kidneys in previous years. 

Three couples. Six kidneys. Countless lives changed.

In the Jewish community, we speak often about “bayit ne’eman”- the faithful home, built on shared values. These couples live that ideal to its fullest. Their homes aren’t just filled with kindness. They radiate it. The couples’ acts of courage remind us that giving is contagious, especially within a marriage where hesed is part of the family DNA.

They say, “Couples that pray together stay together.” At Renewal, this month taught us a new version: Couples that give life together, grow together.

Each spouse’s decision was personal, but their shared legacy is powerful. These kidney donors demonstrate to us that when two people commit not only to each other but are committed to uplifting the world around them, their impact becomes exponentially greater. Their partnership becomes a source of healing and blessing far beyond the walls of their own home.

As we celebrate these recent transplants, these three couples remind us that love can inspire giving and motivate action. And when two hearts choose the same mission, the impact is extraordinary!

Living Emunah – Chizuk for Raising Children

Rabbi David Ashear

Many righteous individuals have children who have veered off the path of Judaism, thereby causing them great anguish. Family harmony is shattered, their other children are negatively influenced, and the wayward child’s behavior brings much shame into their life. “We tried so hard to educate our child and show him the beauty of Torah and mitzvos,” they may say, “but it got us nowhere. Why should we invest effort with our other children? We’re obviously failures.”

What can we say to give them chizuk?

The Gemara (Chagigah 4b) says that when Shaul HaMelech summoned Shmuel HaNavi from Gan Eden, Shmuel thought he was being called to judgment in front of Hashem. He became afraid and brought Moshe Rabbeinu along to defend him.

Rav Menashe Reisman quoted Rav Meir Simchah of Dvinsk who wondered why Shmuel was so afraid. Didn’t he know that he was a tzaddik? He answered by quoting a Midrash on Tehillim (80) that tells us that Shmuel’s children, Yoel and Aviya, were wicked. Shmuel was afraid he was going to be held accountable for his children’s sins. Therefore, he brought Moshe Rabbeinu, whose son Gershom also had a child who was idolatrous.

The Midrash relates at the end of Parashas Chukas (33) that when Hashem told Moshe (Shemos 34:7), “…recalling the iniquity of parents upon children,” children will be held accountable for the sins of their fathers (and vice versa). Moshe pleaded with Hashem: “What about when a child is a complete tzaddik and his father was a rasha, like Avraham, the son of Terach? Or what about when the father is a tzaddik but his son goes off, like Chizkiyahu, the son of Achaz?”

Hashem responded, “In those cases, you are right. Fathers shall not be put to death because of sons, and sons shall not be put to death because of fathers (Devarim 24:16). A father will only be held accountable for his child’s wrongdoings when he was the cause of his deviating from the proper path. So, too, a child will only be held accountable for his father when he continues in his ways.”

Shmuel HaNavi was completely righteous; he gave his children the best chinuch. In fact, he taught the entire generation to go in the ways of Hashem, yet his own children didn’t follow in his footsteps.

We see that it is possible for parents to give their children the right education, and nevertheless, the children veer from their path. Some of our greatest luminaries had children who did not follow in their path. In those situations, we say that it’s min haShamayim – from Heaven. This family was given the test of raising a rebellious child. If the parents did what they could to educate the child, they should not hold themselves accountable should he depart from their ways. It’s a test like any other. They have to respond the way Hashem wants them to respond. Each situation is different. They should seek rabbinic guidance on how to proceed. However, they must do their utmost to always love and educate all of their children to the best of their ability.

Chizkiyahu HaMelech was the gadol hador. He elevated his people to the highest levels, yet his own son, Menashe, became a complete rasha. Rabbeinu Nissim Gaon writes that even King Chizkiyahu saw a prophecy that his son would go off, he still educated him and tried his hardest to make him righteous. In the end, Menashe repented and taught us that teshuvah is always possible. The chinuch his father gave him helped him years later. Even if a child does go off, the education he received from his parents remains stored in his memory. Years down the line, it may suddenly have an impact and steer him back in the right direction.

If we try our best, we are fulfilling our obligation. We can only put in the effort, but results are not in our control.

Medical Halacha – Crutches and Wheelchairs on Shabbat

Rabbi Yehuda Finchas

One Friday morning, Ronnie approached me, with concern etched on his face. “Rabbi,” he said, “I broke my leg playing ball and without these crutches I cannot take even a few paces. But there is no eruv in our neighborhood. Am I allowed to walk with the crutches to beit knesset on Shabbat so that I can attend the youth minyan?”

Not long after, Miriam, a woman in her sixties who had been confined to a wheelchair following a serious illness, asked a similar question. “Rabbi,” she said softly, “without my wheelchair I cannot move at all. Can I wheel myself to synagogue on Shabbat for my grandson’s bar mitzva next month, or can someone push me?”

The Halachic Framework

The Torah forbids hotza’ah – carrying from a private to a public domain on Shabbat. This prohibition includes carrying an object, as well as pushing or dragging it. However, Maran in the Beit Yosef (Orach Chaim 301:15–17) establishes that a prosthetic leg that enables the person to walk is considered an extension of the body and is therefore not regarded as carrying – similar to wearing shoes or eyeglasses. By contrast, an item used only occasionally or out of convenience is classified as a masui – a load or external object – and may not be carried or pushed without an eruv. The Shulchan Aruch adds that one who cannot walk without a cane may also walk with it on Shabbat. The Kaf Hachaim (301:103) explains that if one can manage to walk indoors without a cane, it is classified as a masui and he may not use it outdoors; but if he cannot walk at all without it, even at home, the cane is like his legs and its use is therefore permitted.

Ronnie’s Crutches: When Walking Aids Become Like Part of the Body

Based on the aforementioned Beit Yosef, the Yalkut Yosef (Shabbat, vol. 2, 301:7) rules that an injured or disabled person who cannot walk without a cane or crutches may use them even outside an eruv. In such cases, the crutches are considered as if they were his legs. However, if one can walk without them, even with difficulty, their use is prohibited, as they become a masui. Thus, for Ronnie – who cannot walk at all without his crutches – halacha permits him to go to beit knesset with them, even in a place without an eruv.

Miriam’s Wheelchair: A More Complex Question

The matter is more complex for Miriam. In Yabia Omer (Orach Chaim 9:34), Hacham Ovadia Yosef, zt”l, cites authorities who permit a person to be pushed in a wheelchair, likening it to a cane, and others who forbid it, as it is comparable to pushing a baby carriage, which is forbidden without an eruv. He concludes that for the sake of a mitzvah, such as attending synagogue, one may be lenient – but only if the wheelchair is pushed by a non-Jew.

Hacham Benzion Abba Shaul(Ohr LeTzion vol. 2, ch. 23:5) permits a person to wheel themselves in the public domain, but rules that it is forbidden for another Jew to push them, as that action constitutes carrying a load on their behalf, whereas self-propulsion is similar to walking with a cane. Hacham Yitzhak Yosef in Yalkut Yosef (Shabbat, vol. 2, 301:7) concurs but adds that it is preferable that a non-Jew wheel her to synagogue. Importantly, an electric wheelchair remains prohibited, since activating or controlling its motor constitutes a melachah and is forbidden.

Practical Guidance

For Ronnie, the crutches are essential and without them he cannot walk at all, even at home. Therefore, halacha recognizes them as part of his body. He may walk with them to beit knesset, even where no eruv exists. For Miriam, the wheelchair is her sole means of mobility, and she can rely on the poskim that compare it to a cane. She may propel herself on Shabbat to attend her grandson’s bar mitzvah, but ideally, she should ask a non-Jew to assist her. However, an electric wheelchair may not be used.

Rabbi Yehuda Finchas is a worldwide expert, lecturer, and author on Medical Halacha. He heads the Torat Habayit Medical Halacha Institute. His latest book is “Brain Death in Halacha and the Tower of Babel Syndrome.” To contact Rabbi Finchas, email rabbi@torathabayit.com

Elevating the Ordinary

Pnina Souid

The Mitzvah Man recalls a day when the mitzvah he was searching for was not as he expected. “It was the end of the day, and I had been driving around for hours looking for a mitzvah to do. Finally, I spotted the building of Bnai Raphael, an organization that distributes food to hundreds of people. I parked my car, went inside, and asked who’s in charge. The man I spoke to answered, “I’m in charge.” I asked him, “I’d like to offer my services. Can I help you with anything today?”

“Perfect timing! Today is Thursday and we need someone to take out the garbage.”

I thought to myself, “Today Hashem wants me to take out the garbage, and I am happy to do that. This is not beneath me. Whatever needs doing I will do.”

“You have to take the bags of garbage to the sidewalk, and all the food cartons must be folded, tied up, and put out neatly.”

“Thank you, Hashem! Today, my mitzvah is taking out the garbage for this wonderful organization!”

I got to work. For two hours, I was dealing with garbage and I was smiling. I realized that today Hashem wanted me to take out the garbage for Bnai Raphael. I took out the garbage, tied up the cartons and took them out, and swept the floor, to clean up the onion peels and other food remnants from the boxes.

I was hoping to see someone so I could tell them that today Hashem wanted me to take out the garbage and I was very happy to do this mitzvah! In fact, I am proud to take out the garbage.

Hashem gives us opportunities to do mitzvot. Some are easy and clean. Some, however, are more challenging. Hashem wants us to do these types of hesed with a full heart as well. When you do a mitzvah that takes you out of your way or out of your comfort zone you don’t lose out. In fact, you may even get extra credit.

Voices of Vision – Januafy 2026

Ellen Geller Kamaras

I am a self-starter. I started working at thirteen and put myself through college. My dream was to work in advertising on Madison Avenue. I found my sweet spot in promotional merchandising.” – Elaine

Please meet Elaine Parker, a successful businesswoman, mother, grandmother, and community member. She was born in Neptune, NJ and attended public schools while growing up in Elberon and West Long Branch, NJ. She reconnected with her Sephardic roots when her children studied at Hillel Yeshiva. She is the daughter of Naomi Nahum and Morris Dweck, a”h. The family of four, including Elaine’s older sister Randy, lived in Bradley Beach for a few years.

The sisters were three and eighteen months old respectively when their parents divorced. The girls saw their father on weekends and enjoyed family holidays in Brooklyn for many years.

Elaine’s mother Naomi later married Jay Wohl, an Ashkenazi man who became a wonderful second father, raising Elaine and Randy. Naomi and Jay had a son together, Neil. Elaine’s father, Morris, also remarried and had two children, Chucky and Loren, with his wife, Ellen Katz.

Morris Dweck, a”h, passed away sixteen years ago. After Morris’s passing, both sides of the family stayed very close sharing Shabbat dinners and holidays together.

Elaine’s Backbone – Her Mother

Naomi, Moroccan-born, spent most of her childhood and teenage years in Israel before moving to NY. Naomi’s Aunt Esther, married to Hacham Matloub Abadi, brought Naomi to America to live with them in the late 1950s. Naomi was very close to her Aunt Esther who often came from Brooklyn and spent time with her in New Jersey.

Elaine’s mother was the one who most influenced her to have a career. It was important to Naomi that Elaine learn to stand on her own two feet, to be a good wife and mother, and to achieve her goals. Naomi taught Elaine to have grit, to work hard, and to be a kind person.

A wise and strong woman from a religious family, Naomi lived through the Israeli War of Independence in 1948. Her family lived in Jerusalem at the time, and survived a bomb hitting the family home in Jerusalem.

Naomi later studied with a French couturière (seamstress) and became a talented seamstress herself. Naomi’s grandfather, Nissim Nachum, was a wealthy philanthropist who funded Yeshiva Rohobot HaNahar for Rabbi Shaul Dweck, who taught him Kabbalah. Many prominent Sephardic rabbis, including those from the Kassin, Tawil, and Yedid families, studied at that yeshiva.

Elaine’s School Days

As a child, Elaine was a B student, shy and quiet. In fifth grade, Elaine’s teacher called her mother, concerned that Elaine had only one close friend. Naomi replied that her daughter only needed one good friend. In truth, Elaine had several close friends and she became more extroverted in college and once she launched her career.

Although Elaine attended public school, she and her family were active members of the Jewish community. They prayed at Brothers of Israel, an Ashkenaz shul, and belonged to the JCC.

Elaine played trumpet in her high school marching band and was the yearbook photographer. Both roles helped her to secure admission to Rutgers University, where she majored in communications with a specialization in marketing and advertising.

“As a young girl, I loved advertisements and spent a lot of time studying the ads in magazines. After college, I found my niche in promotional merchandising.”

During the late eighties, most Jersey Shore high school graduates were attending college and pursuing careers. Neither of Elaine’s fathers encouraged her to apply to a four-year college. Determined to show her family that she could “have it all” – a family and a career – Elaine followed her dream.

At 13, Elaine started to earn money. Her jobs included babysitting, working at her father Jay’s penny arcade in Bradley Beach, and selling ceramic tiles on commission while studying at Rutgers University. The money she earned enabled her to put herself through college and helped her to become a confident people person.

Her Core

Elaine describes herself as disciplined, down-to-earth, a go-getter, very loyal to family and friends, playful, and funny. She is also warm and creative. She prides herself on being an out-of-the-box thinker – a talent that contributes to her success in promotional merchandising.

Marriage and Family

Elaine met her bashert, Glenn – a pre-med student – while at college. They had much in common. Both were hard-working self-starters who financed their own education. Glenn went on to study at Rutgers Medical School, and Elaine launched her thirty-seven-year career in promotional merchandising.

Glenn is a colorectal surgeon and is the Program Director for the General Surgery Residency at Jersey Shore University Medical Center, JSUMC. Elaine says, “Glenn mentors so many community kids to become doctors, PA’s, and nurses, helping them get internships and jobs. He stays with them throughout their journey. I am in awe of him.”

The couple has three children: Mitchell, a resident in radiation oncology at Memorial Sloan Kettering, Carly, a digital marketing account executive at the Morning Brew, and Jonathan, an attorney at Paul Hastings. Mitchell and his wife Michelle, a child psychologist at Barkay Yeshiva, have two young children. The Parkers raised their family in Oakhurst, NJ, and their children attended Hillel Yeshiva. Elaine refers to their upbringing as “Ashkefardic.” The family is affiliated with Brothers of Israel and Chabad of the Shore in Long Branch.

“Glenn and I live for our children. We are so proud of them. They are not entitled; they always worked summer jobs, did internships, and studied hard to achieve their degrees and positions.”

Career Path

Elaine’s professional journey has been marked by inventiveness, resilience, and a passion for excellence. She has consistently adapted to changing industry trends and technologies while maintaining long-standing client relationships, including NBC. Her innovative approach empowered her to deliver creative solutions that set her apart in the world of promotional merchandising.

Eight months before marrying Glenn, Elaine began her career in sales and promotional merchandising. Her first professional job was as executive assistant to the president of Bellmore, a promotional products company. When Bellmore was acquired, Elaine was tasked with transferring business data to the new company – after which her role would become obsolete.

Since the president was not staying on, he offered Elaine his remaining clients, including the Marriott Marquis Hotel. She accepted the offer, which fit her need for flexibility, as her future depended on where Glenn would do his residency.

From Modest Beginnings to Big Achievements

Elaine was referred to a partner from Ernst & Young (E&Y). No one wanted to travel to Manhattan for a small order – so Elaine went.

She began with that tiny order of 50 portfolios for E&Y and expanded it into a thriving promotional products business. Elaine developed a line of recruitment merchandise for them, which grew to include half a million dollars’ worth of products shipped worldwide by 1996. Her business generated approximately $3 million in sales each year, between 1996-2000, and she worked with the national recruitment division to maintain consistent branding across 80 offices.

Making her family her #1 priority, Elaine chose to work from home while her children were young. She could feed her babies, go to school events, and return to her home office after bedtime.

When her youngest child began attending school for a longer day, Elaine rented an office nearby that allowed her to get home before the kids. As her business grew, she brought on two assistants.

Elaine is currently the Director of Business Development at PromoShop, specializing in customized branded merchandise and gifts. She has been with the company for ten years, working with her own clients. Elaine brings in clients while PromoShop handles the back office and financing.

This arrangement allows her to maintain a flexible schedule while remaining financially competitive with running her own business. Elaine can focus exclusively on her clients and finding the perfect products for them – which is what she truly loves.

Community

Elaine has contributed her energy, ideas, and passion to the boards of Hillel Yeshiva (for 15 years) and more recently for PROPEL, whose mission is to empower women to earn, thrive, and lead. “There are so many talented and resourceful women in our community,” Elaine said. She has especially enjoyed working on both boards with her close friend, Dr. Gayle Krost, current president of PROPEL, who was also featured in Community.

Elaine’s key to success? “I am diligent, hardworking, and always do right by my clients – and they appreciate that. They say, ‘If Elaine can’t get it done, then nobody can.’” Elaine’s strengths include understanding her clients’ vision for their company and their stakeholders.

To unwind, Elaine enjoys yoga, walking, biking, and hosting Shabbat meals with family.

Advice

A woman can have it all. Life is a juggle, but it can be done. It takes determination, hard work, and a good partnership with your spouse. Glenn and I are always a team.

Connect with Elaine at Eparker@promoshopnyc.com and follow her on Instagram @eparkeratpromoshop.

Ellen Geller Kamaras, CPA/MBA, is an International Coach Federation (ICF) Associate Certified Coach.  Her coaching specialties include life, career, and dating coaching.  Ellen can be contacted at ellen@lifecoachellen.com.