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Sephardic Heritage Museum’s – Yemen Rescue Mission

“We must help our people!”

Pnina Souid

The Jewish community of Yemen is an ancient one, thousands of years old. According to tradition, the first Jews who came to Yemen were wealthy Jerusalemites who, 42 years before the Babylonians’ destruction of Jerusalem and the first Bet Hamikdash, heard the prophet Yirmiyahu’s warning of the impending catastrophe, and left for Yemen. Historians place the first Jewish community in Yemen 300 years later.

The Jews of Yemen are known for their talents as artisans, but also for their piety and commitment to Torah. Yemenite Jewry produced a number of outstanding sages, the most famous among them being Rabbi Shalom Shabazi (1619-1720) and Rabbi Shalom Sharabi (1720-1777). But Yemenite Jewish history also contains a great deal of pain and struggle – oppression, forced conversion, imposed second-class citizenship, and poverty. On numerous occasions, groups formed to escape Yemen and travel by foot to Eretz Yisrael – a distance of over 1,000 miles. Sadly, many perished along the way.

The 21st-Century “Magic Carpet”

Shortly after the founding of the State of Israel, in 1949-1950, the newly-established Jewish State launched Operation Magic Carpet, a mission to rescue Yemenite Jews and bring them to the Holy Land. Approximately 49,000 Jews were brought to Israel during this operation. Unfortunately, many of these new immigrants faced enormous challenges in their new home, suffering poverty, discrimination, and efforts to tear them away from their holy traditions.

Today, only several dozen Jews remain in Yemen, which has been torn apart by a bloody civil war that has raged since 2014. They are suffering dire deprivation as well as violence at the hand of the Houthis, an Islamist rebel group that has taken control of part of the country. Many of them are ill and starving, without water or electricity, and the children have no schools. The plight of Yemen’s Jews was the subject of a New York Times article published on February 19, 2015 entitled, “Persecution Defines Life for Yemen’s Remaining Jews.”

This article was shown to a number of prominent members of our community, including Mr. Morris Missry, and the chairman and executive director of the Sephardic Heritage Museum – Mr. Joseph Sitt and Rabbi Raymond Sultan. They knew right away that something had to be done.

The rescue program began by sending a journalist stationed in Yemen to go door-to-door to find out who wanted to leave the war-torn country. The journalist determined that although many were afraid to come right out and say it, they were all dying to leave – both literally and figuratively.

The Sephardic Heritage Museum proceeded to capitalize on its international web of connections, and vast experience in negotiations and diplomacy, reaching out to foreign governments and agencies. Already in 2015, they managed to bring 11 Yemenites Jews to safety. The story is worthy of an action movie – the group had to pass through 15 checkpoints, and the plane was escorted by an American jet until it touched down at a U.S. Airforce base in an undisclosed location.

Over the next several years, from 2016-2020, another 47 Jews were rescued. One of them, after reaching Israel, was photographed holding a Torah scroll next to Israeli Prime Minister Benjamin Netanyahu. The picture was widely circulated, and when the Houthis saw it, they promptly arrested another member of the Jewish community in Yemen on the grounds of conspiring to steal Yemenite artifacts. Rabbi Sultan and his team have been working to have this man released, but have not been successful. The man’s wife was kidnapped, and his father died from the aggravation caused by his son’s incarceration.

Seventeen Jews remain in Yemen waiting to be rescued.

Reunited in Dubai

The historic recent peace agreements signed last year between Israel and several Arab countries have become a valuable asset in this life-saving effort. The United Arab Emirates (UAE), which has forged a close friendship with Israel, has been instrumental in assisting the Sephardic Heritage Museum with their mission.

A Yemenite Jew in England contacted the Sephardic Heritage Museum and asked for help in rescuing his family members trapped in Yemen, whom he had not seen in 21 years. With the help of the UAE, which welcomed the family to their country, the family was brought to Dubai, which welcomed them. The climate and culture of the Emirates are far more suitable for Yemenite Jews than Western countries, and so the UAE was considered a perfect location for resettling the family.

Past, Present, and Future

The Sephardic Heritage Museum was founded primarily to preserve the rich history of the Syrian/Sephardic community, and to educate the current and future generations about our glorious past, which must continue to guide and inspire us. But in addition, they have shown a commitment to preserve not just history – but Jewish lives wherever they are in danger. To find out more about the museum’s work, and to take part in this life-saving effort, visit www.sephardicheritagemuseum.com.

One on One with Alisen Setton Chazanoff

Ellen Geller Kamaras

“I feel blessed to have built The Brooklyn Barista through word-of-mouth. Our community has supported me wholeheartedly since day one, and I am honored to return that support through hesed.” ~ Alisen Chazanoff

Who is Alisen Chazanoff? Alisen was born in Brooklyn, NY and raised in Hollywood, Florida. Her loved ones describe her as real, brave, compassionate, and funny. She considers herself “authentic” and prides herself on always “following her heart.” Our conversation gave me a glimpse into her essence, passions, and loving and laid-back nature. I immediately sensed Alisen’s genuine warmth and enthusiasm. She had cleared her day and reviewed her journals in advance of our interview. Alisen has been documenting her feelings and major life events for almost 30 years. “Writing in my journal helps me become more aware and find solutions to problems. I journal before I go to bed to plan my schedule/priorities for the next day.”

Raised with “unconditional love and encouragement,” it is not surprising that Alisen, affectionately known in the community as “The Brooklyn Barista,” went from “doing good to brewing good.”

Creating a Coffee Niche

Alisen’s daydream about connecting with people through the experience of a beautifully crafted cappuccino became a reality when she was inspired to support her friend and cancer survivor Lynda Levy. Upon learning about Lynda’s annual fundraiser to benefit Sephardic Bikur Holim and the Lymphoma Society, Alisen drew upon her entrepreneurial spirit and proposed the idea of setting up a coffee bar as an event sponsor. The event was a major success! Alisen sold hundreds of cups of coffee. Customers assumed she had a retail business and asked for her card. That day, her close friend Aliza Salem aka “The Ghetto Gourmet,” encouraged her to begin promoting her concept and to create business cards right away. And it was her younger sister, Lorie, who immediately coined her “The Brooklyn Barista.” Alisen explained that “an unexpected business was now organically and officially launched. “

The calls to book The Brooklyn Barista for affairs started rolling in and Alisen received requests to host everything from milestone events and bridal showers to teacher appreciation events and medical conferences.

One might ask, why coffee? Alisen used to prepare a perfect cup of coffee with just the right amount of milk for her mom every morning since she was seven. “This is the best coffee I have ever tasted!” her mom would declare each time. “Over 30 years later, the positive memory of making my mom so happy through a simple cup of coffee came back to me.”

Alisen had observed the magical way her grandmothers and her husband’s grandma would connect over a cup of coffee. “I shared so many precious moments with my Nonna Esther, a”h, over a cup of Turkish coffee. I witnessed my Safta Alice, a”h, gathering friends and family over countless cups of coffee. I had the honor of spending priceless times with my husband’s Grandma Jane, a”h, when she imparted her life’s wisdom over coffee.”

Her vision for The Brooklyn Barista is rooted in the experience of coffee – “It’s a personal experience, it’s about friendship, it’s about connecting.”

Not Just Coffee

Seven years into her journey, Alisen continues to develop new recipes, maintain strong relationships with her clients and community partners, and consistently strive for a quality product with impeccable service. “I always had the entrepreneurial spirit in my heart and it came to fruition with The Brooklyn Barista. I enjoy creating and offering different options depending on the event and the season.” The Brooklyn Barista offers artisan coffee catering featuring hot and cold brew, cappuccinos, lattes, cold-pressed herbal tea, hot chocolate, and more. Alisen also sells her signature cold brew and cold-pressed herbal tea on her social media platforms.

Through her fundraising efforts, Alisen has supported and created awareness for many nonprofit organizations including SBH, Hatzalah, Sephardic Food Fund, Masbia, Morris Franco Cancer Center, Chai Lifeline, IDF, and Chai for Lyme, among others.

In addition to bringing her traveling coffee bar to private parties, varying from five to five hundred guests, Alisen’s clients are diverse and range from yeshivot such as Yeshiva University, Yeshivah of Flatbush, Magen David, Barkai, and Mazel Day School, to notable caterers including Claudia Bildiricci, Grace Sitt, and Batya’s Kitchen. Upscale retail boutiques such as The Yellow Door, Wishing Well, and Paris Pop often enlist The Brooklyn Barista for their customer appreciation events. The Brooklyn Barista was also an official sponsor of Kosher Food Media.

Alisen’s biggest professional challenge? Her goal of living up to her gold standard and never outsourcing an event has proven to be taxing at times. She has made so many friends through The Brooklyn Barista, being a part of everyone’s smachot is not always feasible.

Her Roots

Alisen is a first-generation American, whose Sephardic roots began in Egypt. Her parents and grandparents on both sides were born in Cairo. With different journeys to the U.S., her parents, Joseph Setton and Rachel Balassiano, ultimately met in Brooklyn. They married and moved to Florida shortly thereafter.

The oldest of four girls, Alisen is ultra-close with her sisters and says their individual accomplishments inspire her. Eileen Alkabes is a respected public relations professional, Jaime

Galapo is the owner of Galapo Group Design, an interior design firm, and Lorie Ofir is an award-winning teaching artist at the Perez Art Museum Miami.

Alisen’s parents were the most incredible role models. “We were my mom’s treasured gems and she made sure we knew it every single day.”

Alisen’s father, Joseph, grew up in Israel, was a paratrooper in the Israeli Army, and fought in the Six Day War. Through his army experiences, he developed resilience and determination which shaped him into a successful self-made entrepreneur. His war stories are what continually drive Alisen to overcome challenges – both personally and professionally. “My dad always displayed courage and integrity.”

Childhood summers were spent in Wildwood, NJ, where the Settons owned a popular fine jewelry and souvenir shop. Alisen and her sisters began helping in the family business at a young age, acquiring a strong work ethic and understanding the value of a dollar. “Whether I was organizing hair accessories or putting price labels on merchandise, our parents made us feel that our contributions were so valuable.”

Alisen learned how to connect with people during those summers in Wildwood. “When I stood behind the jewelry counter, it wasn’t about sales tactics; I discovered how to engage with people and to never judge a book by its cover.”

She earned her Bachelor of Business Administration in International Finance and Marketing from the University of Miami in 1996. Upon graduating, she was offered a position in New York City in the finance industry and eventually accepted a position working for the World Headquarters of Republic National Bank in Manhattan.

As Fate Would Have It…

While living in New York, Alisen’s cousin Joyce Matalon suggested she meet Isaac Chazanoff. It was hashgacha pratit (Divine providence) that he would turn out to be the namesake and grandson of Isaac Mavorah, a”h, Alisen’s grandparents’ guardian angel. It was Mr. Mavorah who had personally guided and offered tremendous emotional support to her grandparents, Joseph and Esther Balassiano, through their first and most difficult years in America. Hashem most definitely arranged that date with Isaac Chazanoff, who is now her husband of 20 years.

Alisen and Isaac live in Brooklyn with their three children who “mean everything” to them. Freddy, 18, is a business student at Baruch College; Norma, 16, is a sophomore at Yeshivah of Flatbush; and Raquel, 14, is a freshman at Ilan in New Jersey. Alisen is mindful about parenting and life balance. She encourages her children to “do life with passion.”

Isaac and their kids are so proud and supportive of Mom’s thriving business. Isaac is a managing director for a major wholesale company and, fortunately for Alisen, is quite tech-savvy. He also founded Times of Your Life Slideshows and used his knowledge to create a logo and catchy digital ads on Instagram to promote The Brooklyn Barista. “Isaac’s endless support and love

have been extraordinary. None of this would be possible without him. Even with his own workload, he has helped with everything from picking up the pieces at home to sourcing bottles and supplies. He has shown up for me in every way. My children were also motivated to experiment with their own businesses.”

And Then Covid-19 Hit…

Determined to use her time meaningfully during the pandemic, Alisen reassessed her life and business. She focused on her family and stayed in touch with loved ones. Alisen also donated a portion of proceeds from her cold brew sales to SBH Crisis Fund, among other pandemic-related causes.

When she’s not brewing, Alisen treasures her family and personal time.

“I am so grateful that my journey came full circle and that Community Magazine asked me to share my story!”

You can connect with Alisen at: thebrooklynbarista18@gmail.com, (917) 533-6340, or on Instagram @thebrooklynbarista.

 

Ellen Geller Kamaras, CPA/MBA, is an International Coach Federation (ICF) Associate Certified Coach. Her coaching specialties include life, career, and dating coaching. Ellen works part-time as an entitlement specialist at Ohel Children’s Home and Family Services. She can be contacted at ellen@lifecoachellen.com (www.lifecoachellen.com).

Symbolic Foods of Passover

Sarina Roffé

Each year on Passover, Jews around the world sit down to the Passover seder to remember the difficult years their ancestors spent as slaves in Egypt, and their miraculous deliverance. At the seder, we read the story, eat certain foods, and pass on the story to our children and grandchildren.

When preparing the Passover seder, it is important to understand the importance and symbolism of each of the traditional foods. The word “seder” itself means “order,” and we call the seder by this name because we must do things in a certain sequence. That order reflects priority, as indicated by Rabbi Avraham Dayan, a”h, of Aleppo.

The Seder Plate

When setting the table for the Passover seder, we prepare a special seder plate, which sits in the center of the table. The plate can be a fancy silver platter, or a simple child’s plate made in school. What’s important is not the plate, but the items on the plate. Six foods are placed on the plate, each of which is symbolic, reminding us of the bitterness of bondage of our ancestors.

The seder plate is topped with three matzot and covered.

The six foods on the seder plate are:

1. a roasted lamb shank

2. karpas, usually a celery heart

3. maror (romaine or endive heart)

4. haroset

5. hard boiled or roasted egg

6. salt or vinegar water

The word “karpas” contains the word kaper (“atone”) and the letter “samekh” (“60”), referring to the atonement for the sins of the 60 ten-thousand (or 600,000) Jews who left Egypt.

After kiddush, and the drinking of the first cup of wine, we wash our hands, and the blessing is recited on the karpas (celery), which is dipped in either salt water (according to Ashkenazic

custom) or vinegar water (Sephardic custom) to remind us of the bitter tears of bondage. The karpas represents hope and redemption.

The Three Questions

Then the person leading the seder takes the three matzot and breaks the middle one into two pieces, designating one as the afikomen and wrapping it in a sack. At this point, the tray is removed from the table, usually by the eldest unwed girl.

It is customary among Syrian Jews for the sack to go around the table, and for each person to take it in their left hand and place it on the right shoulder. They are asked three questions – “Where are you coming from?” (Answer: Egypt); “Where are you going?” (Answer: Jerusalem); “What are you carrying?” (Answer: matzah).

Moroccan Jews take the sack and tap it on the head of each person at the table while saying in Hebrew, “In haste we went out of Egypt.”

The Festive Meal

The tray is brought back to the table, and the reading of the Passover story begins. After the second cup of wine, and before the meal is served, various berachot are said over foods.

First, we wash hands, say the blessing and eat a portion of matzah. Next comes the maror (bitter herbs) dipped in haroset. This symbolizes our hope that all the bitterness of exile will be eliminated, and the Holy Temple will be rebuilt.

The sticky haroset reminds us of the cement with which the slaves made bricks in Egypt. It can be made from any number of dried fruits. Syrian Jews usually make a paste using dates, wine, finely chopped nuts, wine and cinnamon.

Next comes the korekh, a sandwich of matzah, bitter herbs (romaine), and haroset.

It is the custom of Aleppan Jews to eat the shank bone from the seder plate, before eating the egg. Syrians customarily serve lamb shanks as an entrée, with rice. (Sephardic tradition permits eating rice during Passover, whereas the practice among Ashkenazim is to refrain from rice throughout the holiday.).

Last, each person eats the hard-boiled egg before the meal, symbolic of the festival sacrifice which was offered at the Temple in Jerusalem.

While every culture offers unique ways of entertaining guests, Syrian hospitality has always been concerned with opening one’s home to friends and family in the most gracious, generous way. So the seder meal will be generous, and will include soup, a chicken dish, a beef dish, a stuffed vegetable, a rice dish and vegetables.

While each family adapts their seder to particular traditions handed down from generation to generation, the Passover story and associated foods remind us of Hashem’s hand in our lives, past, present, and future.

Sarina Roffé is a journalist and author of Backyard Kitchen: Mediterranean Salads and Backyard Kitchen: The Main Course, cookbooks based on her grandmother’s catering company Salem Catering, as well as the Sarina’s Sephardic Cuisine cooking app. The books are available on Amazon.com.

Straight Talk

How do you feel about a person going on a trip just for relaxation?

It depends what you mean by a “trip.”

If you want to take a trip down Ocean Parkway, I’m all for it. It’s fresh air, it’s exercise, and you’re not wasting money. But a trip someplace by vehicle, airplane, or whatever it is, is not refreshing or relaxing.

Sometimes a person finds himself so confused that he needs to do anything necessary to get his mind off his troubles. I’m not talking about this kind of situation. Ordinarily, for relaxation, you don’t go on trips. Trips make you tired, and you don’t get the exercise and fresh air that help a person come back to himself. And therefore, it’s a complete waste of money.

If you’re serious about relaxation, you would take up a system of touring the city streets – by daytime, not by night – walking for miles and miles, and then coming home and eating a nice meal and going to sleep; and if necessary, going out again for a walk. But traveling is not the way to experience relaxation. People travel back and forth; they go to Israel, and to Florida, and some go to Switzerland, too. And all they do is spend money and get more and more tired…so when they come back, they need a vacation.

In Egypt, on the night of the plague of the firstborn, our ancestors were commanded to keep their doors closed and locked. Why, then, do we specifically leave our doors open on the seder nights?

We don’t.

On seder night, we open our doors to symbolically welcome Eliyahu Hanavi. But other than that, we keep our doors closed on seder night, and we make sure they’re locked. Always make sure your doors have good locks on them! We open the doors only as a symbol of our anticipation of the time when the doors will open for Am Yisrael to return home, as the verse says, “Pit’hu she’arim veyavo goi tzadik shomer emunim” (“Open the gates, and the righteous nation shall enter, keeper of the faith”). It’s only a symbol. Open the door for a short while, not for too long.

Spring Forth with Change

Ellen Kamaras

“For, behold, the winter is past, the rain is over and gone; the flowers appear on the earth; the time of the singing has come…”

Shir Hashirim 2:11-12.

Are you looking forward to spring? I can almost smell the grass being mowed.

Spring is a time for change, rebirth, and renewal.

No more snow boots, frigid temperatures, and layering clothes.

Spring means getting outdoors and seeing things bloom, including our spirits and happiness levels. Spring liberates us physically from winter’s dark days and brings emotional emancipation and joy when we see plants and flowers beginning to grow.

To combat pandemic fatigue, spring affords opportunities to meet with family and friends outdoors, where the airflow is better and there is ample space to practice social distancing.

Wellness professionals view spring as an opportune time to check in with yourself and clarify your life purpose, values, and goals.

Which aspects of your life need tweaking? Or might benefit from a jumpstart from spring’s energizing bursts of growth?

Is it your diet or fitness habits? Your career? Or your approach to tackling your daily workload or tasks?

Even in non-pandemic times, we tend to hibernate in the cold days of winter.

Tap into the Joy of Spring

Let’s shake off those winter cobwebs. Let’s bring more joy to our daily routines, health, career, and personal and work relationships.

As Jews, spring brings Pesach, a holiday that allows us to re-visit and honor our physical and spiritual freedom.

We were slaves in Mitzrayim. Mitzrayim is derived from m’tzarim, meaning “narrow straits.” Hashem removed us from Mitrzrayim, a place of constricted opportunities. We each have various physical, financial, emotional, or health constraints.

Celebrating Pesach and reading the Haggadah can inspire us to pause and carve out time to examine our lives and our challenges and to determine what changes are needed.

I recently heard an interesting analogy about personal transformation and weeding out one’s negative habits. A weed is a wild plant that grows where it is not wanted. Assume our goal is to plant and grow tomatoes. We strive to eliminate the weeds’ roots on our lawn so that they will not dislodge our tomato plants. This process can be time-consuming and costly. Similarly, we all have bad habits and unhealthy attitudes that are our personal weeds. If we want to uproot our personal weeds, replace negative habits with positive ones, and develop healthy relationships, we need to invest time and effort.

We all know how to “force quit” and “restart” our computers when they freeze or are not functioning well. Restarting our lives does not come as easily.

It is challenging to break out of old patterns even if they are no longer serving us or we are not functioning optimally.

Ideas to Help You Reboot

Below are ideas to keep in your mental toolbox that may also help you jumpstart your spring reboot.

Personal or professional transformation is often about creating new habits to replace existing negative ones and stepping out of your comfort zone.

You do not have to be in your twenties or thirties to hit the reset button. Twice I reinvented myself professionally, once at 50 and again at 58. We learn more from our past challenges than from our successes. Stretch yourself and try something new. Even if it is a bit scary, it can be empowering.

Start small. You do not need to jump out of a plane to get outside of your comfort levels.

Remember the SMART acronym when setting goals. Make sure they are Specific, Measurable, Achievable, Realistic, and Time-Sensitive.

One word of caution: Beware of adopting a change or goal because you “should” – try replacing “I should” with “I could” and DREAM BIG!

Health

Did you put on a few pounds (the pandemic fifteen) or do you feel stiff from working from home and sitting at your desk for hours on end?

One winning tool to shed some pounds and get moving is to use your commute time for exercise. Why not try a Zumba or Pilates class during the 30 minutes or the hour that you would have taken to travel to your job in the morning? Studies show that exercising in the morning is best. You start your day with endorphins in your bloodstream, and you do not have to work out later, a huge feat. Putting exercise off provides openings for other priorities to replace your workout. Research shows that one’s will power is stronger earlier in the day and you are more prone to make healthier meal selections if you exercise in the morning and build on the healthy choice you made when you began your day.

From a science perspective, when you exercise in the morning you may be less attracted to pictures of tempting food, you are more likely to amp up your physical activity during the remainder of the day, and you will have an increased metabolism and will burn more calories as you consume them. Exercising in the evening may hinder your ability to sleep.

When we work from home, food is accessible 24/7. Therefore, it is even more essential to plan healthy snacks and meals and to schedule in time to take a break and move or get some fresh air.

Choose a goal that is achievable and fits with your work and other responsibilities. If you like to walk, plan for the duration and determine your route. Try to work in a reward (like a low-fat cappuccino) at the end of the walk.

Jobs and Career

49,000 jobs were added to the job market in January and the unemployment rate decreased from 6.7% To 6.3%.

Research which companies and sectors are still hiring and be diligent about submitting job applications.

Hiring executives advise that it is vital not to overlook the #1 factor to help getting a job during the pandemic, networking. Dedicate time on a daily basis to networking. People are traveling less and staying put, which makes connecting by phone or email easier. A 2016 U.S. Bureau of Labor Statistics and Yale University report concluded that 70 percent of all jobs are found through networking. Do your research on the best ways to network. Are you on LinkedIn? LinkedIn is the best way to make connections in your industry.

Consider taking online classes to keep building critical skills for your future.

Relationships

Could you use some new friends? We all need friends to lean on when bad and sad things happen, friends that we feel safe and secure with. Seek out like-minded people with shared interests and values, ones that can help you grow, meet your goals, and improve your life. Do your friends listen? Are they empathetic?

To find new friends, you have to actively search for individuals who will support you and share in your defeats and successes. Let go of toxic relationships that drain you emotionally, where you are being controlled, or where your boundaries are not respected.

Making new friends during the pandemic has been challenging but is not impossible.

Have you tried reaching out to people you have lost touch with or joined a virtual book club or a Zoom shiur? There are many free or inexpensive Zoom webinars that encourage interactions with like-minded people. These include alumni associations, synagogues, Jewish Community Centers, and more.

Ask for What You Need

In any relationship, whether a marriage or a friendship, it is important to be clear about one’s needs. It is reasonable to have expectations of our, friends, spouse, and other family members. What is unreasonable is to expect them to read our minds or to expect them to always be there for us when we need them.

The pandemic and the New Normal have heightened our feelings of anxiety, uncertainty, and lack of control. A helpful tool to remember is that the only thing we can control is how we respond to what goes wrong, namely, our actions/reactions, attitudes, and decisions. We cannot control what others do or decide. I heard a beautiful shiur that recommended controlling what you can, your attitude and personal traits. Work on enhancing your middot and values. Thank Hashem for what you have now and more berachot will follow.

Family and Parenting

Moms and dads, please continue to stay positive and practice self-care as you balance work from home with childcare and parenting responsibilities.

With spring’s arrival, spend more time with your family outdoors and unplug. Did you know that spending time in the green outdoors increases your creativity and brain function? Get yourself and your children away from the phones and computer screens. On sunny days our brain produces more serotonin, a mood-lifting chemical. Sunlight is also a natural source of vitamin D, which helps you fight various diseases, including COVID-19.

I would like to conclude with some advice from a dear friend, Chaya Benchemhoun. It’s ADAR! Choose to be happy. It’s our tradition in Adar to focus on thoughts and actions that bring us joy!

 

Ellen Geller Kamaras, CPA/MBA, is an International Coach Federation (ICF) Associate Certified Coach. Her coaching specialties include life, career, and dating coaching. Ellen works part-time as an entitlement specialist at Ohel Children’s Home and Family Services. She can be contacted at ellen@lifecoachellen.com (www.lifecoachellen.com)

When is the Best Time to Buy or Sell?

I get this question in various forms.

“Should I wait to buy in the spring?”

“I heard the winter is dead.”

“I heard in the summer no one is around.”

“I heard August is the quietest month.”

“I heard before the holidays is quiet.”

Let’s bust some myths over here.

In Brooklyn, where I work, the market is not cyclical. In my professional opinion, I do not see more homes on the market at certain times of the year.

General Market Patterns?

These are the patterns I do see: if the sellers are moving to Lakewood with school-aged kids, they generally put their homes on the market somewhere between November to January. There are certainly late-bloomers who put their homes up Purim-Pesach time, which is a busy and hectic time in general. Then they are pressured to close before Shavuot. It is very tight then and it’s difficult to get top dollar. There’s a lot of needless pressure.

But in general, it’s always a good time to sell.

Those of you who want to sell or buy by June should get your act together now. It is the beginning of spring and it takes time to find or sell your home. So, start the process now, before it’s too late.

I do see buyers come out after winter break or any major holiday. I think this is because those are times when you have just spent time with family. And you’ve gone to your aunt for lunch and a cousin for another seuda and you have gone to a Hanukah party at a sister’s. During winter break, everyone is talking about who bought a home, who closed, who’s doing construction. People start getting in the mood and thinking, “Hmm… maybe I can do it too.”

Also, that’s a time when people bring up the topic to their parents or in-laws and ask if they would be able to help out a bit.

But there are always buyers looking. Don’t judge so much on these patterns.

Putting a home on the market within a week of a holiday is kind of tough. I try not to launch any new listings within 10 days of a holiday because people are tied up and busy with the holiday prep. Not many people have the time to browse through new listings, and if they do see a listing that look like it might be right for them, they do not necessarily have the headspace to follow up on it.

What About Covid?

Another question that comes up a lot is, is it a good time to buy because of Covid?

If you asked me last March I would have answered, “No one knows what tomorrow will bring.” And that is still my answer. We’re dealing with an unknown entity and the effect on the market is still unclear.

But as of now, interest rates have been extremely low, which has been driving new people to buy. Renters who have been paying enormous amounts to their landlords start thinking that perhaps instead of paying their landlord’s mortgage they should pay their own.

As of the writing of this article the average interest rates are 2.625 percent according to Freddie Mac. Not long ago, in March of 2018, interest rates were 4.44 percent.

I do see a lot of vacant rentals on the market. Another reason why they are vacant is because landlords are wary of taking on new tenants now. Some people cannot pay their rent and many courts are still closed, so it is very difficult to evict a tenant now. Therefore, many landlords prefer to leave their properties vacant.

In addition, many young couples have been moving to Deal, even just to try it out for a year. And there goes a whole chunk of potential renters in Brooklyn.

And there you have it! That’s the market in 700 words. But keep in mind, the market in Brooklyn is not cyclical, the trends I see may not always be there, and things are constantly changing. Definitely don’t take myths at face value and speak to a broker who knows the neighborhood.

Good luck!

A Time for Spiritual Healing

The famous Kabbalist Rav Shimshon of Ostropoli (d. 1648) wrote a letter which he encouraged his students and followers to read once a year, preferably on Erev Pesach. He assured that reading this letter and imbibing its lessons will yield great benefits, and many observe this practice even today.

In one passage in this letter, Rav Shimshon gives us insight into the ten plagues which Gd brought upon the Egyptians, as we mention and discuss at the seder. He writes that these plagues served a dual purpose: bringing devastation to the Egyptians, and bringing “healing” to Beneh Yisrael. Of course, we don’t normally associate plagues with “healing.” But Gd saw to it that the same supernatural phenomena which brought illness, poverty, and death to Egypt had a “therapeutic” effect upon Beneh Yisrael.

Rebuilding Faith

This “healing” was not a cure of a physical ailment, but rather a cure of the spirit.

The Ramban (Rav Moshe Nachmanides, Spain, 1194-1270) writes that our nation’s patriarchs were the “chariot,” as it were, of the Shechinah, the Divine Presence. They lived with such pristine faith, and with such devotion to Gd, that their homes were sanctuaries, where the Divine Presence resided. In fact, the Ramban writes, the Mishkan – the Temple which Beneh Yisrael built and carried with them in the desert – served as a replica of our patriarchs’ homes. The ideal abode of the Shechinah was the homes of Avraham, Yitzhak, and Yaakov.

Toward the end of Yaakov’s life, he and his family were forced to move to Egypt. At that time, Egypt represented the polar opposite of the Shechinah. It was overrun by paganism and a culture of decadence, that directly contradicted everything the patriarchs embodied. Over the course of the 210 years our ancestors spent in Egypt, the emunah (faith) they had inherited from Avraham, Yitzhak, and Yaakov had waned. The influence of Egyptian beliefs and lifestyles proved too strong for them to withstand, and they began losing their faith in Gd.

Beneh Yisrael desperately needed “healing” – the reinforcement of their faith.

This was the second function of the plagues. Besides punishing the Egyptians for their cruelty towards Beneh Yisrael, the plagues also rebuilt Beneh Yisrael’s faith, showing them Gd’s force. Only the One who created the world and the laws of nature could then suspend those laws and overturn nature, as was done during the ten plagues. Moreover, the plagues affected only the Egyptians, and spared Beneh Yisrael. This clearly demonstrated Gd’s direct involvement in world affairs, how He controls the forces of nature to punish the wicked and rescue the oppressed. And, Gd overpowered even the strongest natural forces. He brought fire and water together during the plague of hail, and he darkened the sun and moon during the plague of darkness. Over the course of the ten plagues, Beneh Yisrael were shown the three most fundamental tenets of emunah: that Gd exists; that Gd is intimately involved in world affairs, fully controlling everything that happens; and that there is no force in the world outside His control or jurisdiction.

This was the “cure” brought by the plagues. They helped cure our spiritually ailing ancestors, reawakening their emunah and inspiring a process of return to their forefathers’ beliefs and value system.

Sweetening the Bitter Waters

Rav Haviv Haim David Siteon (1827-1906) was a renowned Kabbalist whose ancestors emigrated from Aram Soba (Aleppo, Syria) to Israel. He composed a work entitled Shemesh Umagen, which includes a commentary to Rav Shimshon of Ostropoli’s famous letter. In this commentary, he adds a fascinating insight, further developing the “healing” theme of the Exodus.

The most common Name of Gd is Havayah, which is spelled yod, heh, vav, heh. Rav Sitehon showed that this Name was embedded, as it were, within the process of the Exodus. The first letter of the Name, yod, in gematria (the system assigning numerical values to Hebrew letters) equals 10 – representing the 10th of Nissan. In the year of the Exodus, the 10th of Nissan was Shabbat, and on that day, Beneh Yisrael were required to designate a sheep for the korban pesach – paschal sacrifice – which would be offered several days later. The ancient Egyptians regarded sheep as a sacred article, as a deity, of sorts, and so they were, naturally, enraged at the sight of their slaves preparing a sheep for a sacrifice. Miraculously, however, the Egyptians felt frail and powerless, and stood by idly as they watched Beneh Yisrael prepared their sheep. This miracle corresponds to the yod, the first letter of Gd’s Name.

The second letter, heh, in gematria equals 5, and is associated with the event that occurred five days later, on the 15th of Nissan – the actual Exodus. Six days after their departure, Beneh Yisrael found themselves trapped at the shore of the Yam Suf, where they were saved by the miraculous splitting of the sea. This miracle is indicated by the vav, the third letter in Gd’s Name, which equals 6. The fourth and final letter – another heh – points to the less famous event which transpired five days after Beneh Yisrael safely crossed the sea. After journeying several days without finding any fresh water, they finally reached an area called Marah, where they indeed found water – but the water was “marim” – “bitter,” undrinkable. The people vented their frustration at Moshe, angrily demanding water. Gd showed Moshe a certain branch, which he cast into the water, miraculously transforming it into sweet, refreshing water. This event, which took place five days after the miracle of the sea – corresponding to the letter heh – completed the divine Name, signifying the completion of the process of spiritual healing, the restoration of the people’s belief in Gd. Not only were the actual bitter waters of Marah sweetened – but so were Beneh Yisrael’s souls. The “bitterness” of cynicism, agnosticism, negativity and Gdlessness was replaced by the “sweetness” of faith.

Following the miracle of Marah, Gd told Moshe to announce to the people, “If you heed the voice of Hashem your G-d…then all the illness which I brought upon Egypt I will not bring upon you, for I am Hashem, Your healer.” Significantly, Rav Sitehon explains, Gd here emphasizes His role as “healer.” The miracle of Marah completed the process of spiritual healing, of restoring the people’s faith which had been lost over the course of the years in Egypt. The plagues brought illness to the Egyptians but brought healing to Beneh Yisrael, restoring their lost faith in Gd, and this process of healing is an important aspect of our commemoration of the Exodus on Pesach.

The Modern-Day Egypt

On the one hand, our modern-day experience in exile bears no resemblance at all to our ancestors’ experience in Egypt. They were oppressed and enslaved, and their infants were killed. We, thankfully, enjoy the freedom to practice our religion, to choose a career, and to chart for ourselves our preferred way of life. It goes without saying that we must feel grateful to Gd and to this country for these wonderful freedoms which have allowed us to flourish.

On the other hand, our current exile presents us with the same challenge faced by our ancestors in Egypt. We, too, find ourselves submerged in a Gdless society, in a culture that scorns and ridicules religion, and which celebrates decadence and permissiveness. And, as in Egypt, this culture and its values have permeated the Jewish community, threatening our faith. Just as our ancestors were challenged to maintain their beliefs and values in a country overrun by paganism and immorality, so are we challenged to maintain our beliefs and values in a country overrun by atheism. And just as our ancestors fell spiritually “ill,” so are we ailing, struggling to adhere to our principles and our traditions.

The topic of illness and healing has been at the forefront of our lives over the past year. Tragically, our community, the larger Jewish community, and the entire world, have suffered enormous losses – the loss of life, loss of sustenance, loss of stability, and loss of communal structure. We hope and pray for the healing process to unfold quickly, and that we be spared any further loss or grief.

But at the same time, it behooves us to undergo the process of spiritual healing that this unparalleled experience must inspire. Far be it from me, or from anybody, to claim to know why Gd brought this pandemic upon us. It is clear, however, that we have a great deal to learn from this tragic experience. We have been shown that only Hashem is in control, that as much as science and technology have, thank Gd, advanced and made our lives safer, more healthful, more convenient and more comfortable in countless ways, ultimately, the world and our lives are governed exclusively by Gd. The COVID-19 pandemic has been very tragic and painful, and we mourn and grieve together with those who have lost loved ones, but it has also provided us with a precious lesson in emunah. Submerged in an atheistic society, our eyes have, hopefully, been opened to recognize Hashem’s unlimited power over the universe.

As we pray to Gd to heal our many wounds, to swiftly bring health to the ill patients, comfort to the mourners, and recovery to the financially devastated, let us also work to heal our spirit, to reinforce our faith, to recognize ever more keenly Hashem’s providence and control over the world, and recommit to serve Him each day to the best of our ability.

Unlearning Anxiety

Tammy Sassoon

With anxiety on the rise these days, it is no longer optional to have a healthy mindset and to possess techniques in our toolboxes that can help us to cope. It is quite fascinating to reach the rock bottom state of feeling like, “Help, before I drown!” because reaching that state causes people to muster up all the strength they have inside of them to survive, thrive, and ultimately see how strong they really were to begin with.

Identify Beliefs and Thoughts

Since we were all born with a clean slate, any beliefs we have today that are disrupting our inner vitality are simply a result of poisonous ideas we have been holding on to. The great news is that Hashem in all his Kindness mapped out for us in the Torah exactly how to live and how to think! So we never have to guess!

I recently met a mother who said she turned into one huge ball of anxiety. She always struggled with these feelings, but recently they have paralyzed her. I had her identify her root thoughts, and she expressed that the most stressful thought she had was that she had no idea what the future would bring. The truth is that nobody ever knows what will be, so what is the difference between her and another person who lives peacefully in their minds and hearts? The answer lies in what a person subconsciously believes about their ability to cope.

Let’s take a glimpse into our future. Clueless. Stumped. Everyone. Even the most seemingly successful people. However, if someone IS aware that no matter what challenges they have, they will absolutely have every tool they need to cope, they relax quite a bit.

It is important for us to recognize a principle that was been planted into the universe thousands of years ago — Hashem always gives tools before the challenges. The mother mentioned above just had to learn how to let go of her huge insecurity that perhaps she had be sent challenges without tools. And she did!

Model, Model, Model

Many people refuse to let go of their insecurities to their own detriment, and they suffer terribly as a result.

How can you use this information to raise your children with the emotional freedom we all want so badly for them?

Model, model, model!!

Live and breathe this way, and your children will too!! Here is what that would look like:

1. Mom feels uneasy about the news of a class shutting down because of Corona.

2. Mom acknowledges her own intense feelings without judging herself.

3. With awareness of her irritability, Mom becomes a bit quiet around her children (instead of loud) and may even tell her children that she is in a temporary low mood state.

4. Mom has lots of, “Oh no, how will I cope?!” feelings about the future. Mom reminds herself of the truth that Whatever the challenge, Hashem will make sure she will have the tools.

5. Mom is okay living with her uncomfortable feelings, and is comforted knowing the truth that all feelings pass. Eventually they do. (Do not pressure yourself about when they will pass because nobody knows that, and it only adds more stress.)

A child who witnesses these types of episodes will grow up knowing that uncomfortable feelings are not problematic at all, and they will be able to tap into their own inner emotional resources (which everyone has) to live a passionate and healthy life.

And yes, no matter what type of toxic beliefs you have, anyone can unlearn anxiety. No exceptions!!

Principles/Truths Which Allow a Person to Experience Emotional Freedom

1. We always have tools before the challenges even arrive.

2. Challenges are uniquely designed for us by Hashem with love in order to help us reach our potential (which is so gratifying and fulfilling when we allow that to happen).

3. All feelings are normal. (Yup, as normal as a house having a roof.) People who allow themselves to feel any feelings, even very intense and uncomfortable ones, experience much more of their inner health than those who fight those feelings. Feelings that are fought just get buried, but they will eventually come out in other ways. So just feel the feelings without judging, and they will pass, as all feelings do.

Pivoting During the Pandemic: How These Businesses Succeeded

“I want to get across the importance of caring for employees. We said, ‘let’s stick by our employees, who have been with us many years, because they’re relying on us to eat.’”

DAVE GORDON

It has been a full year since the lockdowns, social distancing, and quarantines became a part of everyday life in America, even though months earlier COVID-19 had begun its rapid spread in other countries. The destruction in the virus’ wake was not just sickness and death. Dramatic financial hardships hit at well, with millions of people losing their jobs, their businesses, and even their assets, due to the economic tailspin.

Yet, others discovered alternate paths to survive financially – and even to help others survive financially, as well.

Joseph Shamie and his company are one of many examples.

Shamie, a beloved community philanthropist, is President of Delta Enterprises, the world’s largest manufacturer of cribs and baby furniture.

Fortunately, Delta Enterprises prepared for changing conditions caused by the pandemic even before the mandated shutdown. Employees were provided laptops to ensure they could work remotely and were trained using trial runs even before the work-at-home regulations went into effect.

But Coronavirus wrought some challenges that could not be surmounted. The current pressing concern is that many shipping lines have dry-docked their vessels, Shamie explained, due to tightening COVID-19 regulations.

“If you had goods, there weren’t enough vessels [to transport them], so they had to raise their prices for when they had them available. China became the biggest exporter, even more than before,” Shamie noted. “They started charging quadruple – maybe more. With this backlog, there was a bidding war, just to get a vessel, to get your goods here.”

To make matters worse, consumer prices have not changed, which would have compensated for the losses.

Additionally, there is congestion at the U.S. port, because of sudden weather changes.

As of early February, Bloomberg reports there were three dozen docked ships, not able go back to China to reload. In addition, UPS and FedEx are backlogged. “This is because more people are buying online than ever before,” Shamie said. “So, logistics, due to the pandemic, has become the biggest issue out there.”

Yet despite it all, Shamie took great care to weather the storm with a steady hand, making sure his team of 120 people were taken care of.

When the pandemic issues came to the fore, he and his brother Sam decided not to lay off anyone, and they did not reduce salaries. “I want to get across the importance of caring for employees. We said, ‘let’s stick by our employees, who have been with us many years, because they’re relying on us to eat.’” Shamie noted that this was all done at a cost to the company.

“Don’t abandon them when there is an issue, and when they need us most,” Shamie said. “Do this because it is the right thing to do. And guess what. You will build a more loyal team.”

Citrus-A-Peel – Douglas Hartt

Small businesses had their own hurdles, as well, and some like New Jersey’s Citrus-A-Peel thankfully have been able to pivot their services.

Douglas Hartt is the CEO of Citrus-A-Peel, a carpet and upholstery cleaning company. The company was forced to adapt because the Covid-19 reality made the carpet and upholstery cleaning industry almost non-existent. People were no longer ready to allow strangers into their homes, for obvious reasons, not to mention the issue of shrinking dispensable incomes.

“Nothing was coming in, and I knew nothing would come in for a little while. I became a fulltime dad,” Hartt said.

Then, two months later, a daycare center called to use his disinfecting and cleaning services, and something clicked. He made cold calls to other daycares, and this has become his mainstay. As of late, he reached out to previous customers to let them know of all of the precautions that are being taken – including personal protective gear, latex gloves, and sterile boots. This knowledge helped to assuaged the customers’ fears.

Fireside Strategic – Dan King

Another entrepreneur found his new niche by leveraging what is now so often used during the pandemic: virtual meetings.

Dan King, co-founder of Fireside Strategic, began his professional life as a corporate lawyer, and never imagined that his career would take him to creating webinars for CEOs. After months of research with his business partner, they were ready to launch their new company in March of 2020. Their goal was to create an agency that would represent executive and leadership coaches selling their services to larger companies.

But as launch week hit, so did the alarms of Coronavirus. “In the midst of so much business uncertainty, we figured organizations would probably be reducing discretionary spending on things like performance coaching, so we threw our research out the window,” says the Brooklyn-based entrepreneur.

“At first, we had no idea what to do instead. So, we decided we’d better talk to a whole bunch of potential organizational customers and see how we could help.”

King and his business partner came up with the concept of hosting their own video cast for CEOs – much like a podcast, but via webinar – and teaching businesspeople how to do the same. Ninety interviews and a year later, they have thus far interviewed a billionaire, some top Silicon Valley founders, and the current #1 Amazon bestselling author in the management segment.

“An interview show for us is first and foremost about meeting and learning from a fascinating person. If you ask thoughtfully, it’s a very easy way to connect with extremely high-level people, since you are creating content for them, and helping them get their message out. Once you’ve got that initial connection point, you can nurture the relationship towards a sale, a referral partner, an advisor, and so much more,” King noted.

“In the middle of the pandemic when there is just so much pain and suffering, it’s hard to carve out a space to celebrate what is beautiful in the moment. There is always going to be a reason for optimism. There is always going to be some meaning, and from that meaning a possibility for optimism. So, we can give guests the experience of celebrating what is awesome about what they are doing.”

The Take-Away Message

We can all learn some lessons from these entrepreneurs, those who have been able to brainstorm ways to modify their business model to survive the “new normal.” It should give us all hope, that even when we hit a wall, know that there is a way around it, over it, or through it. It takes trust in Gd, some pro-active changes on our end, and the knowledge that, as King David once said, “this, too, is good.”

You Can Take Charge of Your Thoughts – It’s Worth It!

What are the health advantages of optimism and how does one adopt an optimistic approach to life?

1. Optimism is the belief that things will work out in the best possible manner. Optimists tend to believe that they will successfully overcome obstacles and will achieve their goals. For example: optimists under-estimate their risk of getting sick and over-estimate their chances of getting better.

2. Optimists believe that failure is caused due to situations that are passing, specific, and external to them. The pessimist will mostly claim what happened was his own fault.

3. Many extensive studies show that optimists tend to deal better with pressurized situations, recover more quickly from acute medical events, and adjust better to chronic illness. After having bypass surgery or a biopsy, optimists heal faster and have a lower risk of being re-hospitalized. Optimists generally have less psychological stress when undergoing fertility treatment.

4. One study that measured heart and vascular functioning of optimists found that optimists did better than pessimists for both heart and vascular functioning. This study, which measured 5,100 people’s blood pressure, weight, height, blood sugar, and cholesterol levels, revealed that the optimists were 76% more likely to have good measurements.

5. Another study shows that people with a positive life outlook had a healthier heart and immune system, a higher tolerance for pain, and recovered more quickly from cancer. Researchers in Ben-Gurion University found that optimistic women had a lower risk of being

diagnosed with breast cancer and women that went through trauma (which can lead to a loss of optimism) had a risk factor for breast cancer tens of percentage points higher.

6. More than that, a long-term study that included 900 seniors found that the higher their optimism was the lower the chance was that they would die within the next ten years. The impact optimism has on physical health is especially strong and the benefits of having an optimistic outlook are considered equal to quitting smoking!

Okay, I’m convinced. Now how can I adopt an optimistic approach to life?

Recognizing the Good – Are you aware of the good things in your life? Write up a list and identify all the positive things in all your various circles of life. Give thanks and share your experience with your friends.

Make Lemons into Lemonade – Negative experiences are an unavoidable part of our lives. Reframe them in a positive light by asking these questions. Can this be interpreted in a more positive way? Could any good come out of this? Is there an opportunity hidden here? What can I learn from this that I can use later?

Sort out your Thoughts – Focus your thoughts on things that are difficult for you. What thoughts crop up in your mind? Are there many thoughts running around up there or is it one constant nagging thought? Try to think about these problems in a rational manner instead of responding emotionally.

Worries and Fears Are the Enemies of Optimism – Treat debilitating thoughts like background noise, like voices coming from a radio in your vicinity. You can hear them but do not focus on them. Show yourself that you are not listening.

Got a Pessimism Attack? – Do not fight it. Do not judge your thoughts. If you relate to them with curiosity and forgiveness you will cope with them better. Even so, try to steer your mind back on track, focusing on the good. Every time your thoughts go to negative places recognize it and refocus your attention with mindful contemplation.